Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media’s Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.
Four developments changing pharma marketing: Straight talk from leaders in tech and media
As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care.
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement