Melissa Fleming

Most recent articles by Melissa Fleming

The importance of female representation in health
The importance of female representation in health
Melissa Fleming
July 8, 2024
11:00 am

How to effect change and close the gender gap in healthcare.

Innovation: What it really means
Innovation: What it really means
Melissa Fleming
June 25, 2024
5:06 pm

The word is so often used, but so hard to definitively define. So, while in Cannes, MM+M sought that answer from CMI Media Group EVP of Innovation, Mark Pappas.

The future of healthcare marketing: AI, innovation and impact
The future of healthcare marketing: AI, innovation and impact
Melissa Fleming
June 24, 2024
10:00 am

IPG Health’s 8th annual Next: Innovation Week looks at integrating technologies for more effective and personalized engagement and care.

Leveraging real-time insights for a personalized customer experience
Leveraging real-time insights for a personalized customer experience
Melissa Fleming
June 12, 2024
10:49 am

How conversational AI enables brands to improve engagement and surface meaningful customer intelligence.

The precision of digital marketing with the reach of addressable TV advertising
The precision of digital marketing with the reach of addressable TV advertising
Melissa Fleming
September 29, 2023
10:00 am

How to better connect with patients at critical moments and improve outcomes with reach at-scale.

Shining a light on health equity
Shining a light on health equity
Melissa Fleming
December 29, 2022
11:45 am

Campaigns focused on diversity in clinical trials and addressing implicit bias.

The state of DE&I: Moving the needle from commitment to progress
The state of DE&I: Moving the needle from commitment to progress
Melissa Fleming
August 3, 2022
1:00 pm

Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.

Why marketers must make the switch to privacy-safe real-world data for targeting
Why marketers must make the switch to privacy-safe real-world data for targeting
Melissa Fleming
July 27, 2022
4:30 am

Developing more precise and brand-exclusive patient segments with higher audience quality.

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