News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Pfizer picks Interpublic Group to handle product PR
Pfizer picks Interpublic Group to handle product PR
Diana Bradley
June 8, 2023
11:00 am

The holding company was also named as the pharmaceutical giant’s lead creative network last month.

Supercharging HCP messaging using Data
Supercharging HCP messaging using Data
Doceree
June 8, 2023
10:00 am

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP’s preferences and content requirements.

New lawsuits accuse Moderna, Pfizer COVID-19 shots of patent breach
New lawsuits accuse Moderna, Pfizer COVID-19 shots of patent breach
Marc Iskowitz
June 8, 2023
9:30 am

Biotech firm Promosome argues the vaccine makers, Moderna and Pfizer, infringed on a patent involving its messenger RNA technology.

Novartis debuts hidradenitis suppurativa docuseries at Tribeca Film Festival
Novartis debuts hidradenitis suppurativa docuseries at Tribeca Film Festival
Jack O'Brien
June 8, 2023
7:30 am

Novartis is premiering its docuseries, The Beacons: Illuminating HS Stories, at the 2023 Tribeca Film Festival Thursday afternoon.

Five things for pharma marketers to know: Thursday, June 8, 2023
Five things for pharma marketers to know: Thursday, June 8, 2023
Jack O'Brien
June 8, 2023
5:00 am

New York City air quality suffers from Canadian wildfires; The FDA signals that Leqembi is up for a likely full approval next month; Military officials say the quality of generic drugs is concerning, DoD devising a program to test the safety of widely used medicines.

Personal medical debt in Los Angeles County tops $2.6 billion, report finds
Personal medical debt in Los Angeles County tops $2.6 billion, report finds
Molly Castle Work, KFF Health News
June 7, 2023
3:56 pm

Medi-Cal, the state’s Medicaid program, has expanded coverage in recent years, notably to residents living in the county without legal permission. By 2024, approximately 92% of Californians under age 65 will be insured, the University of California-Berkeley Labor Center projected.

Trinity Life Sciences taps Leslie Orne as CEO
Trinity Life Sciences taps Leslie Orne as CEO
Jack O'Brien
June 7, 2023
3:18 pm

Leslie Orne, who currently serves as president and chief commercial officer at Trinity, will succeed outgoing CEO David Fitzhenry effective July 1.

Danny Bonaduce undergoes brain surgery: What is hydrocephalus?
Danny Bonaduce undergoes brain surgery: What is hydrocephalus?
Lecia Bushak
June 7, 2023
2:46 pm

Radio personality and actor Danny Bonaduce has been experiencing neurological issues from hydrocephalus, a condition caused by buildup of cerebrospinal fluid in the brain.

Burnout threatens primary care workforce and doctors’ mental health
Burnout threatens primary care workforce and doctors’ mental health
Lauren Sausser, KFF Health News
June 7, 2023
2:30 pm

Burnout in the health care industry is a widespread problem that long predates the COVID-19 pandemic, though the chaos introduced by the coronavirus’s spread made things worse, physicians and psychologists said.

Bayer partners with Acuitas Therapeutics for mRNA COVID vaccine tech
Bayer partners with Acuitas Therapeutics for mRNA COVID vaccine tech
Lecia Bushak
June 7, 2023
11:48 am

Bayer will gain access to Acuitas’ lipid nanoparticle technology, which Pfizer used to deliver the mRNA in its COVID-19 vaccine.

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