News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Five things for health marketers to know: Monday, October 25, 2021
Five things for health marketers to know: Monday, October 25, 2021
Lecia Bushak
October 25, 2021
5:00 am

CDC recommends booster mix-and-match; U.S. monitors “Delta plus” subvariant; Athira Pharma CEO resigns after altering images in research.

MicroMass announces hire of new executive creative director
MicroMass announces hire of new executive creative director
MM+M Staff
October 22, 2021
3:37 pm

Lowenthal to lead agency’s creative services.

The worst pharma launch of all time?
The worst pharma launch of all time?
Marc Iskowitz
October 22, 2021
9:45 am

It isn’t the first kick-off that went south, but Aduhelm is probably the most hyped drug to have tanked.

Five things for health marketers to know: Friday, October 22, 2021
Five things for health marketers to know: Friday, October 22, 2021
Lecia Bushak
October 22, 2021
5:00 am

CDC advisers consider Moderna, J&J booster rollout recommendations; Pfizer booster improves protection among vaccinated; Everly Health acquires fertility startup Natalist.

Chrysalis Initiative, Intouch launch “Erase the Line”
Chrysalis Initiative, Intouch launch “Erase the Line”
Lecia Bushak
October 21, 2021
4:18 pm

The campaign and affiliated app are designed to help women of color receive more equitable breast cancer treatment.

Engaging partners early in the commercialization process is key to success
Engaging partners early in the commercialization process is key to success
MM+M Staff
October 21, 2021
3:00 pm

Creating a solid branding foundation and market access strategy will pay off down the road.

The ongoing (and somewhat one-sided) battle against vaccine mandates
The ongoing (and somewhat one-sided) battle against vaccine mandates
Lecia Bushak
October 21, 2021
5:00 am

Despite pockets of pushback against vaccine mandates, experts expect pro-vaccination forces to win in the long haul.

Five things for health marketers to know: Thursday, October 21, 2021
Five things for health marketers to know: Thursday, October 21, 2021
Lecia Bushak
October 21, 2021
5:00 am

NYC expands vax mandate to all public employees; FDA puts AstraZeneca cancer trial on hold; Novavax expects its COVID vaccine to be available soon.

Eversana snaps up Intouch Group for a reported $950 million
Eversana snaps up Intouch Group for a reported $950 million
Marc Iskowitz
October 20, 2021
3:23 pm

The deal is set to close by year’s end.

Why product design and usability matter in supporting HCP engagements
Why product design and usability matter in supporting HCP engagements
MM+M Staff
October 20, 2021
2:31 pm

In this podcast, Healio’s Andrea Gaymon, chief product officer and Matthew Dechen, VP, deep engagement and custom solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.

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