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News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

The Vaccine Project Newsletter: Delta dawns a new day of masks and mandates
The Vaccine Project Newsletter: Delta dawns a new day of masks and mandates
Jeff Forster
July 28, 2021
11:22 am

This week’s edition of the Vaccine Project Newsletter is 2,742 words and will take eight minutes to read.

Brand (Team) Fails
Brand (Team) Fails
Sarah Mahoney
July 28, 2021
10:36 am

For all pharma’s efforts to diversify its in-house teams, the industry still finds itself short of where it wants — and needs — to be.

Five things for health marketers to know: Wednesday, July 28, 2021
Five things for health marketers to know: Wednesday, July 28, 2021
Lecia Bushak
July 28, 2021
5:00 am

CDC suggests fully vaccinated people wear masks indoors again; Calico partners with AbbVie on age-related diseases; Report: Biogen withdrew Aduhelm paper submitted to JAMA.

Bayer adds to comms team
Bayer adds to comms team
MM+M Staff
July 27, 2021
5:09 pm

Denise Vitola has been named VP of brand integration, PR, social and influencer for consumer health.

Why Claritin is campaigning to get children outside
Why Claritin is campaigning to get children outside
Laura Entis
July 27, 2021
5:03 pm

The brand is spotlighting the world outside kids’ screens.

McKinsey: Telehealth ‘quite substantial and sustained’
McKinsey: Telehealth ‘quite substantial and sustained’
Lecia Bushak
July 27, 2021
4:04 pm

Even after its pandemic surge abated, telehealth usage remains 38 times higher than it was prior to March 2020.

Pharma’s Generational Divide
Pharma’s Generational Divide
Lauren Vespoli
July 27, 2021
11:53 am

Marketers weigh in on campaigns that cross traditional age boundaries — and when such efforts are doomed to fail.

Komodo Health broadens data offering with Breakaway Partners buy
Komodo Health broadens data offering with Breakaway Partners buy
Marc Iskowitz
July 27, 2021
11:07 am

The acquisition beefs up Komodo’s data set by marrying its real-world evidence with Breakaway’s market-access intel.

Five things for health marketers to know: Tuesday, July 27, 2021
Five things for health marketers to know: Tuesday, July 27, 2021
Lecia Bushak
July 27, 2021
5:00 am

Fauci pushes to develop new vaccines before next pandemic; PerkinElmer acquires BioLegend for $5.25 billion; Veterans Affairs mandates vaccines for most health workers.

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
Alison Weissbrot
July 26, 2021
4:00 pm

The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.

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