News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Beyond healthcare influencers, ‘all brands are in the wellness business now’
Beyond healthcare influencers, ‘all brands are in the wellness business now’
Jack O'Brien
September 28, 2022
4:14 pm

An Ogilvy study found 75% of consumers feel that brands could do more for their personal wellness.

First Look: J&J names consumer health unit Kenvue
First Look: J&J names consumer health unit Kenvue
Lecia Bushak
September 28, 2022
1:43 pm

The new $14.6B company, which includes consumer brands like Band-Aid, Tylenol and Neutrogena, will launch in 2023.

4D Molecular Therapeutics promotes Fred Kamal to COO
4D Molecular Therapeutics promotes Fred Kamal to COO
Jack O'Brien
September 28, 2022
1:08 pm

The company also appointed Noriyuki Kasahara, MD, PhD to its board of directors.

Phreesia appoints Alexandra Beneville VP of life sciences content strategy
Phreesia appoints Alexandra Beneville VP of life sciences content strategy
Jack O'Brien
September 28, 2022
12:23 pm

Beneville previously worked at Wunderman, leading Wunderman Thompson Japan as managing director.

Takeda hires Real Chemistry’s Molly Rabinovitz Stock as US business unit storyteller
Takeda hires Real Chemistry’s Molly Rabinovitz Stock as US business unit storyteller
Ewan Larkin
September 28, 2022
11:14 am

Stock had worked for Real Chemistry for more than 14 years.

Enterovirus: An explainer
Enterovirus: An explainer
Jack O'Brien
September 28, 2022
11:08 am

The virus causes polio-like muscle weakness among kids; here’s what you need to know.

In a surprise result, Biogen-Eisai drug shows promise treating Alzheimer’s
In a surprise result, Biogen-Eisai drug shows promise treating Alzheimer’s
Jack O'Brien
September 28, 2022
9:51 am

The drug met its primary endpoint in showing a “statistically significant” reduction in clinical decline among patients with early Alzheimer’s.

Five things for pharma marketers to know: Wednesday, September 28, 2022
Five things for pharma marketers to know: Wednesday, September 28, 2022
Jack O'Brien
September 28, 2022
5:00 am

Rising U.K. COVID-19 cases may foreshadow U.S. fate; Private equity firms slam Advanz’s £100 million pricing fine; Mark Cuban says he will pull back from other projects to focus on Cost Plus Drugs.

Mark Cuban’s drug company teams with first PBM
Mark Cuban’s drug company teams with first PBM
Jack O'Brien
September 27, 2022
4:09 pm

Rightway’s PBM grants its members direct access to all medications available through Cost Plus Drugs.

Lilly sued for age discrimination
Lilly sued for age discrimination
Jack O'Brien
September 27, 2022
1:54 pm

The EEOC alleged that the pharma company failed to hire older sales reps between 2017 to 2021.

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