News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Civica Rx promotes Ned McCoy to CEO
Civica Rx promotes Ned McCoy to CEO
Jack O'Brien
May 24, 2022
5:00 pm

Martin VanTrieste is retiring as CEO and will continue to serve on the company’s board of directors.

What is the Jynneos vaccine for monkeypox? An explainer
What is the Jynneos vaccine for monkeypox? An explainer
Lecia Bushak
May 24, 2022
2:08 pm

Approved in 2019, the live non-replicating shot was developed by biotech company Bavarian Nordic and can be used against both smallpox and monkeypox.

Genocea ending operations, laying off all employees
Genocea ending operations, laying off all employees
Jack O'Brien
May 24, 2022
1:28 pm

The biopharma company is winding down its business one month after announcing a restructuring plan.

Stroke care awareness comes to the forefront
Stroke care awareness comes to the forefront
Jack O'Brien
May 24, 2022
1:17 pm

Following the recent strokes of Democratic senators and candidates, National Stroke Awareness Month efforts highlighting the risks around ‘brain attack’ has never been more timely.

Ogilvy Health adds new global people director role
Ogilvy Health adds new global people director role
Larry Dobrow
May 24, 2022
11:40 am

The agency has tapped agency-world vet Courtney Murphy to fill it.

Five things for pharma marketers to know: Tuesday, May 24, 2022
Five things for pharma marketers to know: Tuesday, May 24, 2022
Jack O'Brien
May 24, 2022
5:00 am

EU health agency warns Monkeypox could be endemic; FDA lifts clinical hold on Ocugen’s COVID vax trial; Moderna debuts on Fortune 500.

How can pharma boost lung-cancer screening rates? Awareness is just the first step
How can pharma boost lung-cancer screening rates? Awareness is just the first step
Phreesia
May 23, 2022
4:57 pm

High-risk patients don’t know about screening options, survey shows — and many of those who do aren’t using them.

How marketers can navigate changing consumer expectations for healthcare
How marketers can navigate changing consumer expectations for healthcare
Jack O'Brien
May 23, 2022
3:13 pm

Data-driven strategies that focus on patient needs will provide pharma companies with more opportunity to reach increasingly elusive consumers.

Scan-tastic: The American Lung Association animates for new effort
Scan-tastic: The American Lung Association animates for new effort
John Newton
May 23, 2022
2:52 pm

The latest installment in the organization’s ‘Saved by the Scan’ campaign uses animation to reach current and former smokers.

WeWork US members get month of free therapy through BetterHelp
WeWork US members get month of free therapy through BetterHelp
Ewan Larkin
May 23, 2022
1:29 pm

The initiative launches amid Mental Health Awareness month.

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