Five things for pharma marketers to know: Tuesday, January 21, 2020
MM&M Hall of Femme deadline Jan. 22; Amarin launches heart health education campaign; Infographic: Younger generations and health insurance.
News
Marketers discuss content marketing programs that helped lift brands
Vivo Agency’s Tom Dudnyk and Fingerpaint’s Anne Marie White describe which programs broke through the clutter.
Five things for pharma marketers to know: Friday, January 17, 2020
The FDA is using less-stringent methods to get drugs approved faster, study finds; FTC member endorses Medicare drug negotiation; Planned Parenthood launches largest electoral effort.
The Escalator: Coalition for Healthcare Communication appoints executive committee
Plus people moves at Memorial Sloan Kettering and The Bloc.
Amarin launches heart health education campaign after Vascepa approval
The True to Your Heart campaign began running national ads on Thursday.
Five things for pharma marketers to know: Thursday, January 16, 2020
JPM attendees believe digital health lacks clear definition; MM&M Hall of Femme deadline extension; Celgene exec joins Bluebird Bio.
Amazon, Microsoft tap nurses to roll out clinical products
Three nurses who started in acute care say tech is tapping clinicians like them as it seeks to relieve HCPs of administrative tasks and help them return to the bedside.
Saatchi & Saatchi Wellness names Jennifer Shirley president
Former president JD Cassidy will become EVP of client engagement strategy for Publicis Health.
Democratic debate recap: Health insurance and drug prices get the spotlight
The last Democratic debate before the Iowa caucuses focused more on foreign policy than healthcare.
Day 2 at JPM ‘20: New pharma CEOs talk up culture change, but can they reverse industry’s reputation?
A wave of relatively new company leaders has led an aggressive change agenda within pharma.
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