Game Changers - MM&M - Medical Marketing and Media

Game Changers

Robert Gabruk

Game Changers 2020: 81qd

81qd, an innovative, analytics-driven healthcare solutions partner, provides life sciences companies with customized, high-value and efficient solutions designed to maximize their brands’ commercial potential.

From the Editor: Game Changers 2018

  Ask someone who works in healthcare marketing, clinical research, or manufacturing to name the defining characteristics of their job. They’re likely to cite ethics right up there with improving human health. Either voluntarily or as a consequence of prior transgressions, industry has had to create ethics codes, such as informed consent for human trials,…

Game Changers 2018: Hybrid Healthcare Communications

What is one game-changing idea that didn’t come to pass in 2017 that you think will this year?   In 2017, the popularity of apps such as Pokémon Go created an appetite to enhance the use of AR in pharma marketing. Our strategy was to leverage this tech to create experiences that transport HCPs into another…

Game Changers 2018: Enable Injections

What is one game-changing idea that didn’t come to pass in 2017 that you think will this year?   With 85 investigational drugs to treat Alzheimer’s disease in clinical trials or under review by the FDA in 2017, it was surprising that a much-anticipated breakthrough in treatment didn’t come to market. When one does, it…

Game Changers 2018: BMKD Health

What is one game-changing idea that didn’t come to pass in 2017 that you think will this year?   Marketing has become increasingly focused on technology. As a result, the creative spirit of a communication can get missed. Creativity is a precious skill that technology can’t fulfill, but can empower. The future lies in a…