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Game Changers: GT Medical Technologies

Our purpose is to improve the lives of patients with brain tumors. Our vision is to become the standard of care for operable brain tumors.

GT Medical Technologies

March 28, 2022

4:10 pm

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The inclusive quotient: Creating inclusive experiences for customers and brands

IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro discuss how it all starts at the foundational strategy phase — with the very first creative brief.

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A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

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Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.

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Moving beyond patient engagement, toward patient empowerment

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

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Game Changers: GT Medical Technologies

MM+M Transform: The New Era of Connectivity

From Our Partners

Partner Content

The inclusive quotient: Creating inclusive experiences for customers and brands

Partner Content

A new measure of success in 2023: Leveraging audience as currency

Partner Content

Getting back to what matters at the Unagency

Partner Content

Moving beyond patient engagement, toward patient empowerment

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