Data & Analytics

All articles by Data & Analytics

Can Yankee candles help predict COVID-19?
Can Yankee candles help predict COVID-19?
Lecia Bushak
October 24, 2022
12:00 pm

Bad Amazon reviews for Yankee candles may predict a loss of smell among people — and a link to rising COVID-19 cases.

Rite Aid, Google Cloud partner on creating the ‘modern pharmacy’
Rite Aid, Google Cloud partner on creating the ‘modern pharmacy’
Jack O'Brien
October 11, 2022
2:06 pm

Rite Aid becomes the latest healthcare company to double down on the power of data-driven innovations to support its business strategies.

Is the health data privacy union strong or splintered?
Is the health data privacy union strong or splintered?
Jack O'Brien
September 12, 2022
12:00 pm

As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.

FTC’s case against Kochava puts ‘fairness’ of data broker industry to the test
FTC’s case against Kochava puts ‘fairness’ of data broker industry to the test
Marc Iskowitz
September 8, 2022
12:33 pm

The collecting and selling of health services location data by ad-tech firms — and its impact on consumers — lies at the crux of the unusual suit.

Data as a team sport? Meet Parexel’s Stephen Pyke
Data as a team sport? Meet Parexel’s Stephen Pyke
Larry Dobrow
August 31, 2022
12:00 pm

The company’s information evangelist explains why he doesn’t consider himself a data scientist in the typical sense.

Data are no longer off-the-rack assets: They’re haute couture, a podcast presented by Pixacore
Data are no longer off-the-rack assets: They’re haute couture, a podcast presented by Pixacore
Rico Cipriaso
August 30, 2022
10:44 am

Creating a path forward through creative and strategic data-based decisions.

Doceree CEO discusses potential of data in digital marketing 
Doceree CEO discusses potential of data in digital marketing 
Jack O'Brien
August 24, 2022
4:40 pm

Dr. Harshit Jain, a 2021 MM+M 40 Under 40 honoree, pressed marketers to remain open to how data can influence their work.

Perversely patient-centric? How data brokers figure out you’re pregnant
Perversely patient-centric? How data brokers figure out you’re pregnant
Marc Iskowitz
August 8, 2022
10:42 am

Privacy experts say data aggregators should think twice about the predatory practices their data could enable.

Tealium unveils data platform for pharma brands
Tealium unveils data platform for pharma brands
Jack O'Brien
July 26, 2022
11:38 am

The Tealium for Pharma platform includes built-in vendor integrations.

Trinity Life Sciences beefs up analytics with D Cube acquisition
Trinity Life Sciences beefs up analytics with D Cube acquisition
Marc Iskowitz
July 20, 2022
11:24 am

By bolstering its data science offering, Trinity hopes to help clients accelerate their brand strategies.

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