Marketing technology company Acoustic has partnered with data cloud company Snowflake to create Acoustic Connect.

Acoustic Connect optimizes data sharing to allow marketers to better understand the digital customer experience throughout the customer journey. The tech funnels data sources into a single integrated platform to generate a more complete picture of customer data, giving marketers more visibility and accessibility as they create personalized marketing strategies based on insights and data, the companies said in a statement.

The Acoustic Connect platform allows users to connect campaign activities, multichannel marketing, customer data and behavioral experience insights in an effort to create campaigns more efficiently and effectively, the companies said.

Acoustic’s services include customer experience insights; campaign execution; behavioral experience analytics; and pricing, promotion, markdown and collaboration technology.

This article originally appeared on PRWeek US.