“I think pharma is just starting to break for us. It’s going to become one of our bigger growth categories.”
The magazine publisher is promising Rx lift and return on ad spend across its print and digital channels.
Editors Marc Iskowitz and Larry Dobrow unpack MM&M’s Agency 100 issue in this edited transcript of their conversation for The MM&M Podcast.
Small and nimble networks are springing up to challenge the larger holding companies and bring with them a reimagined agency offering.