Larry Dobrow, Author at MM&M - Medical Marketing and Media

Larry Dobrow

Most recent articles by Larry Dobrow

matt mcnally

The near death and new life of Outcome Health

When allegations of widespread fraud rocked Outcome and its clients 18 months ago, the industry started writing the company’s obituary. But new, more rigorous auditing procedures and a devotion to repairing strained relationships have combined to make Outcome the year’s most fascinating redemption story.