Shawn Lim

Most recent articles by Shawn Lim

Will zero-party data restore consumers’ trust in brand value?
Will zero-party data restore consumers’ trust in brand value?
Shawn Lim
May 22, 2024
7:00 am

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

Why does such a lack of transparency still exist in adtech?
Why does such a lack of transparency still exist in adtech?
Shawn Lim
April 16, 2024
2:05 pm

Although many adtech players may want to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Dentsu expects organic growth of 1% in 2024 after challenging 2023
Dentsu expects organic growth of 1% in 2024 after challenging 2023
Shawn Lim
February 14, 2024
2:18 pm

Overall organic revenue for Dentsu in 2023 was lackluster, with the agency largely seeing growth in organic revenues in its home market of Japan.

Colgate-Palmolive hands newly-created global creative role to Yves Briantais
Colgate-Palmolive hands newly-created global creative role to Yves Briantais
Shawn Lim
January 24, 2024
7:00 am

Briantais will move to New York in June after spending more than four years leading marketing for Colgate in Asia-Pacific.

How TikTok is responding to advertisers’ concerns about potential bans
How TikTok is responding to advertisers’ concerns about potential bans
Shawn Lim
March 27, 2023
12:14 pm

TikTok’s Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform’s challenges like facing the US Congress and generative AI, as well as TikTok’s plans for commerce.

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