As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.
Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data
Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.
