Digital intelligence platform Knotch has launched Knotch AIQ, a generative AI product designed to help users create new content and optimize existing content while driving performance.
The platform draws on Knotch’s audience and performance data with the ultimate goal of creating content that will deliver positive results, the company said in a statement.
Knotch AIQ creates a client-specific performance profile for each brand, unlocking data-driven insights such as what types of content perform best for a target audience. Users can also leverage generative AI capabilities to create content, and to improve content that hasn’t performed well. The platform also automates labor-intensive manual tasks like content tagging and site audits and provides predictive insights about the future performance of content.
Trained on billions of pieces of data detailing content characteristics and performance from across industries and markets, Knotch AIQ is built to offer client-specific insights and feedback to generate results. It also features an automated feedback loop in an effort to test and optimize content.
Knotch was launched in 2012 by founder and CEO Anda Gansca with the goal of revolutionizing the way branded content is measured. Its early investors included Greylock, Allen & Co., Stanford University and former Facebook U.S. sales lead Tom Arrix and entrepreneur Michael Birch.
This article originally appeared on PRWeek US.
