The ‘zero click’ model has the power to generate some potentially dangerous medical misinformation.
At a recent online event, Michelle Rosenthal expressed concerns about companies ‘misleading’ children with AI characters that are hard to distinguish from real humans.
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Elaine Gamble explains how AI may facilitate pharma brands’ social-care strategy.
AI will open up new work and new business opportunities, according to Meta.
BGB Group recently hired Chris Palmer as its new chief creative officer, who joined from Havas Life New York.
French agency group’s moves come ahead of possible stock market float.
Some industry sources claimed video ‘makes us look like the worst of advertising’, ahead of Cannes.
The position is the hot new C-suite job that can pay handsomely, but is it more than just a fancy title? We speak to experts across the region.
Medical marketers must learn how to maintain HCP trust by paying close attention to legal and regulatory frameworks when using AI.
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