Artificial Intelligence

All articles by Artificial Intelligence

Five things for health marketers to know: Wednesday, May 19, 2021
Five things for health marketers to know: Wednesday, May 19, 2021
Lecia Bushak
May 19, 2021
5:00 am

CDC study shows vax disparities in rural areas; oversight committee investigates AbbVie’s Humira pricing; Google launches Dermatology Assist.

Using ML/AI to target your true HCP influencers
Using ML/AI to target your true HCP influencers
Sim Simeonov, Swoop
May 17, 2021
10:30 am

Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.

Relay Therapeutics adds artificial intelligence exec
Relay Therapeutics adds artificial intelligence exec
Lecia Bushak
May 14, 2021
9:00 am

Patrick Riley to serve as SVP of AI.

MM+M podcast with Swoop
MM+M podcast with Swoop
MM+M Staff
May 13, 2021
1:18 pm

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.

W2O snaps up two firms as part of ongoing data push
W2O snaps up two firms as part of ongoing data push
Lecia Bushak
January 7, 2021
9:21 am

The acquisitions of Swoop and IPM.ai further bolster the firm’s data and analytics offering.

Benefits of digital transformation are evident and bring new opportunities
Benefits of digital transformation are evident and bring new opportunities
Nitin Kumar
May 7, 2020
5:00 am

Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.

Eversana establishes data and analytics offering, appoints Brigham Hyde president
Eversana establishes data and analytics offering, appoints Brigham Hyde president
Alison Kanski
April 24, 2020
11:16 am

Hyde joined the company this month.

Marcel’s U.S. launch builds sense of job security at Publicis as economic uncertainty reigns
Marcel’s U.S. launch builds sense of job security at Publicis as economic uncertainty reigns
Oliver McAteer
April 10, 2020
12:44 pm

It took a global pandemic for the A.I. platform’s imperative need to be underscored.

Voice search has arrived, but are healthcare marketers ready to take advantage?
Voice search has arrived, but are healthcare marketers ready to take advantage?
Lauren Evans
April 2, 2020
5:00 am

Even as voice search surges across a range of audiences, pharma hasn’t yet taken advantage. With the technology set to advance, marketers must start preparing.

How irrational exuberance over AI could backfire
How irrational exuberance over AI could backfire
Peter Pitts
Herve Le Louet
February 21, 2020
1:26 pm

Former FDA Associate Commissioner Peter Pitts is president of the Center for Medicine in the Public Interest. Herve Le Louet is president of the Council for International Organizations of Medical Sciences.

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