The pharmacy giant is out with an integrated marketing and communications campaign.
Aversano is now global chief brand officer of the health insurance giant.
The beverage giant will forgo a big game spot for the first time in 37 years.
Publicis and WPP have already phased out pay cuts.
Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role.
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
The network is launching a global technology group to support its agencies and enable more collaboration.
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