Alison Weissbrot MM+M - Medical Marketing and Media

Alison Weissbrot

Most recent articles by Alison Weissbrot

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
Alison Weissbrot
July 26, 2021
4:00 pm

The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.

Health-strong networks see Q2 growth
Health-strong networks see Q2 growth
Alison Weissbrot
July 23, 2021
1:53 pm

Omnicom, Interpublic continue their recent hot streaks.

CVS Health calls agency review
CVS Health calls agency review
Alison Weissbrot
July 15, 2021
4:38 pm

The healthcare and pharmacy giant is looking for an agency to handle its integrated account, except for media.

‘It breaks my heart if people leave because they’re not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
‘It breaks my heart if people leave because they’re not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
Alison Weissbrot
May 6, 2021
12:22 pm

The CEO of the global WPP network was challenged to a public conversation by the agency’s Walter Geer, executive creative director of experience design.

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
Alison Weissbrot
April 2, 2021
12:26 pm

The pharmacy giant is out with an integrated marketing and communications campaign.

Cigna snags Ogilvy client chief Lou Aversano
Cigna snags Ogilvy client chief Lou Aversano
Alison Weissbrot
March 4, 2021
1:16 pm

Aversano is now global chief brand officer of the health insurance giant.

Budweiser to sit out Super Bowl to support vaccine awareness campaign
Budweiser to sit out Super Bowl to support vaccine awareness campaign
Alison Weissbrot
January 26, 2021
10:07 am

The beverage giant will forgo a big game spot for the first time in 37 years.

Omnicom ends voluntary pay cuts as Q3 results improve
Omnicom ends voluntary pay cuts as Q3 results improve
Alison Weissbrot
October 27, 2020
9:05 am

Publicis and WPP have already phased out pay cuts.

Philippe Krakowsky to succeed Michael Roth as IPG CEO
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Alison Weissbrot
October 21, 2020
8:32 am

Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role.

W2O acquires Starpower to expand influencer marketing chops
W2O acquires Starpower to expand influencer marketing chops
Alison Weissbrot
October 5, 2020
9:02 am

The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.

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