Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role.
Most recent articles by Alison Weissbrot
W2O acquires Starpower to expand influencer marketing chops
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
MDC Partners is latest holding company to centralize tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
