23andMe wants you to get screened for health information
23andMe wants you to get screened for health information
Alison Weissbrot
October 15, 2021
2:08 pm

The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.

Three’s A Crowd launches podcast for Black creatives
Three’s A Crowd launches podcast for Black creatives
Alison Weissbrot
August 18, 2021
2:29 pm

Hex Code Black will feature open conversations with Black professionals at the intersection of race, culture and the creative workplace.

Get your entry in for the Campaign BIG Awards
Get your entry in for the Campaign BIG Awards
Alison Weissbrot
August 9, 2021
3:45 pm

The first deadline to submit is Wednesday, August 11.

Publicis pushes back US office return as Delta looms
Publicis pushes back US office return as Delta looms
Alison Weissbrot
August 4, 2021
4:54 pm

An internal memo details the holding company will push back discussion of a formal return to the office until Q4.

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
Alison Weissbrot
July 26, 2021
4:00 pm

The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.

Health-strong networks see Q2 growth
Health-strong networks see Q2 growth
Alison Weissbrot
July 23, 2021
1:53 pm

Omnicom, Interpublic continue their recent hot streaks.

CVS Health calls agency review
CVS Health calls agency review
Alison Weissbrot
July 15, 2021
4:38 pm

The healthcare and pharmacy giant is looking for an agency to handle its integrated account, except for media.

‘It breaks my heart if people leave because they’re not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
‘It breaks my heart if people leave because they’re not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
Alison Weissbrot
May 6, 2021
12:22 pm

The CEO of the global WPP network was challenged to a public conversation by the agency’s Walter Geer, executive creative director of experience design.

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
Alison Weissbrot
April 2, 2021
12:26 pm

The pharmacy giant is out with an integrated marketing and communications campaign.

Cigna snags Ogilvy client chief Lou Aversano
Cigna snags Ogilvy client chief Lou Aversano
Alison Weissbrot
March 4, 2021
1:16 pm

Aversano is now global chief brand officer of the health insurance giant.

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