Alison Weissbrot

Most recent articles by Alison Weissbrot

Will the ad industry benefit from Big Tech’s layoffs?
Will the ad industry benefit from Big Tech’s layoffs?
Alison Weissbrot
Jessica Heygate
August 3, 2022
2:00 pm

Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.

Planned Parenthood urges women to walk into the eye of the storm — together
Planned Parenthood urges women to walk into the eye of the storm — together
Alison Weissbrot
July 12, 2022
10:08 am

A film from the reproductive health nonprofit organization galvanizes women to fight back against the Supreme Court’s rollback of abortion rights.

Major ad holding companies to fund staff travel for abortion access
Major ad holding companies to fund staff travel for abortion access
Alison Weissbrot
May 10, 2022
3:00 pm

Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.

New documentary gives a raw look at the Black experience in advertising
New documentary gives a raw look at the Black experience in advertising
Alison Weissbrot
March 17, 2022
2:00 pm

Black Madison Avenue, from VMLY&R and New York Festivals, gathers the fewer than ten Black ECDs at advertising holding companies to talk candidly about their experiences.

Eos urges people to donate their pubes to save the planet
Eos urges people to donate their pubes to save the planet
Alison Weissbrot
March 11, 2022
1:00 pm

The Pubes for the Planet campaign aims to spread awareness about how hair waste can help soil erosion.

On the ground in Ukraine: One agency shares its wartime experience
On the ground in Ukraine: One agency shares its wartime experience
Alison Weissbrot
March 4, 2022
1:08 pm

A week into Russia’s invasion of Ukraine, staffers at Kyiv-based ad agency Bickerstaff provide a window into daily life under fire.

TIAA addresses the gender retirement gap
TIAA addresses the gender retirement gap
Alison Weissbrot
March 3, 2022
1:00 pm

The campaign, by The Martin Agency, is TIAA’s first under top marketer Stephen Tisdalle.

Omnicom grew 10.2% in 2021 as health again dominated revenue mix
Omnicom grew 10.2% in 2021 as health again dominated revenue mix
Alison Weissbrot
February 9, 2022
2:28 pm

Revenue from pharma and healthcare, while off by a point, led all sectors for the second straight year.

23andMe wants you to get screened for health information
23andMe wants you to get screened for health information
Alison Weissbrot
October 15, 2021
2:08 pm

The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.

Three’s A Crowd launches podcast for Black creatives
Three’s A Crowd launches podcast for Black creatives
Alison Weissbrot
August 18, 2021
2:29 pm

Hex Code Black will feature open conversations with Black professionals at the intersection of race, culture and the creative workplace.

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