The flushable wipes brand says the platform is “number one” for community engagement, despite brand safety concerns.
The programming will run for the first time at this year’s Cannes Lions International Festival of Creativity.
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
With its reimagined rewards program, TikTok is encouraging creators to monetize with longer videos, something that brands can’t participate in.
Half of the 50-person team are in-house creators.
With some exceptions, brands and media buyers are waiting for performance metrics and upfront discounts before investing more in the platform.
The AI tool will recommend specific products depending on a user’s particular needs.
A chronicle of how Elon Musk changed the course of the social media platform and its relationship with advertisers.
Lennnie is a ghost-shaped blob with a message for young people.
Moderating its live streams requires both AI and a host of volunteers.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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