Jessica Heygate

Most recent articles by Jessica Heygate

Social-media users pledge to cut back on platforms that ‘mishandle’ political content
Social-media users pledge to cut back on platforms that ‘mishandle’ political content
Jessica Heygate
July 11, 2024
2:05 pm

A Horizon Media survey found more than half of Americans plan to reconsider platforms based on how they manage the upcoming election — though their definition of ‘mishandling’ differs depending on political affiliation.

FTC attorney urges brands to assess risks of AI influencers on children
FTC attorney urges brands to assess risks of AI influencers on children
Jessica Heygate
July 3, 2024
11:00 am

At a recent online event, Michelle Rosenthal expressed concerns about companies ‘misleading’ children with AI characters that are hard to distinguish from real humans.

The most awarded US work from Cannes Lions 2024
The most awarded US work from Cannes Lions 2024
Jessica Heygate
June 24, 2024
9:21 am

Two campaigns each took home nine Lions from this year’s award program, leading the pack among stateside contenders.

MFA impressions grew 19% in 2023, DoubleVerify finds
MFA impressions grew 19% in 2023, DoubleVerify finds
Jessica Heygate
June 17, 2024
9:37 am

Verification vendor said it has witnessed a correlation between inflammatory content being spread on MFA sites and the rise of generative AI.

GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024
GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024
Jessica Heygate
June 11, 2024
3:00 pm

WPP’s media investment arm also expects machines to generate more than 10% of total ad-supported content within five years.

Apple unveils AI game plan, including ChatGPT integration
Apple unveils AI game plan, including ChatGPT integration
Jessica Heygate
June 11, 2024
9:43 am

Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.

‘The consumer shouldn’t be the guinea pig’: Ad industry cautions against hasty AI rollouts
‘The consumer shouldn’t be the guinea pig’: Ad industry cautions against hasty AI rollouts
Jessica Heygate
June 5, 2024
3:00 pm

Google is in hot water again over AI inaccuracies. With ads soon coming to its AI overviews search product, digital advertising executives urge the tech industry to slow down.

X officially allows ‘consensually produced’ adult content
X officially allows ‘consensually produced’ adult content
Jessica Heygate
June 4, 2024
7:00 am

Social media platform introduces new policy that formally permits posts containing nudity and pornography provided they are labeled.

Takeaways from the 2024 upfronts: Maintaining the status quo
Takeaways from the 2024 upfronts: Maintaining the status quo
Jessica Heygate
May 20, 2024
1:59 pm

Nielsen panel remains primary currency as buyers chart familiar territory.

Adjacency to sensitive news has minimal impact on brand reputation, report finds
Adjacency to sensitive news has minimal impact on brand reputation, report finds
Jessica Heygate
May 16, 2024
2:30 pm

Stagwell study into how ad placements across different news topics affect brand reputation challenges.

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