Bailey Calfee

Most recent articles by Bailey Calfee

The best 4/20 campaigns brands baked up this year
The best 4/20 campaigns brands baked up this year
Bailey Calfee
April 18, 2024
4:01 pm

Brands are lighting one up for their most mellow consumers this 4/20.

Why brands are leaning into spoofing film genres
Why brands are leaning into spoofing film genres
Bailey Calfee
April 16, 2024
7:00 am

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

Lessons from 20 years of Dove’s Campaign for Real Beauty
Lessons from 20 years of Dove’s Campaign for Real Beauty
Alison Weissbrot
Bailey Calfee
April 9, 2024
3:52 pm

On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.

Behind the creation of CoorDown’s viral Down Syndrome awareness campaign
Behind the creation of CoorDown’s viral Down Syndrome awareness campaign
Bailey Calfee
March 18, 2024
9:12 am

The campaign is being lauded by disability activists. Luca Lorenzini, co-founder and executive creative director at Small, didn’t expect the reaction.

Brands lean into women’s strength to celebrate Women’s History Month
Brands lean into women’s strength to celebrate Women’s History Month
Bailey Calfee
March 7, 2024
2:05 pm

From sports to the workforce, brands are celebrating strong women — but fewer are speaking to women’s health issues during a critical time.

How Cetaphil ‘made things right’ with content creator who claimed theft
How Cetaphil ‘made things right’ with content creator who claimed theft
Bailey Calfee
February 15, 2024
3:14 pm

Cetaphil’s Super Bowl ad about Taylor Swift’s NFL ties strengthening father-daughter bonds received backlash for seemingly copying a TikTok creator. Here’s what happened, and how the brand made things right with the creator.

Cetaphil shows how Taylor Swift’s NFL tie creates father-daughter bonds
Cetaphil shows how Taylor Swift’s NFL tie creates father-daughter bonds
Bailey Calfee
February 9, 2024
11:00 am

Cetaphil’s Super Bowl LVIII campaign breaks from this season’s celebrity-heavy mold to spotlight the genuine connection between Swifties and their football-loving dads.

Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
Bailey Calfee
February 5, 2024
2:05 pm

The brand teamed up with Kylie Kelce to premiere the spot.

Supergoop names Digitas its US media agency of record
Supergoop names Digitas its US media agency of record
Bailey Calfee
January 22, 2024
10:00 am

The sun care brand selected Digitas as it eyes global expansion.

Attivo Group acquires IPG agencies Deutsch New York and Hill Holiday
Attivo Group acquires IPG agencies Deutsch New York and Hill Holiday
Bailey Calfee
January 4, 2024
10:30 am

The acquisitions further the relationship between IPG and the three-year-old marketing services company.

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