Features

5 fresh takes on first-person storytelling
5 fresh takes on first-person storytelling
Jasmine Papillon-Smith, Tank Worldwide
April 26, 2023
11:00 am

Tank Worldwide’s Jasmine Papillon-Smith examines first-person storytelling that is head and shoulders above the fray.

Pain Points: The myriad miseries of being a patient
Pain Points: The myriad miseries of being a patient
MM+M Staff
April 25, 2023
11:00 am

Being a patient remains a profoundly unpleasant experience. MM+M’s readers detail their experiences, as well as their ideas for systemic change.

Pain Points: All the responses, part 1
Pain Points: All the responses, part 1
MM+M Staff
April 25, 2023
10:58 am

Health- and marketing-adjacent individuals share their personal experiences and reflections on their interactions and engagements with the healthcare system.

Pain Points: All the responses, part 2
Pain Points: All the responses, part 2
MM+M Staff
April 25, 2023
10:58 am

Health- and marketing-adjacent individuals share their opinions on what physicians, insurers and others could do to improve patient engagements.

The Wild West of cannabis marketing
The Wild West of cannabis marketing
Sarah Mahoney
April 24, 2023
11:00 am

Patient and consumer interest couldn’t be higher. Here’s how marketers can meet demand.

How did I get here? BW Health Group’s Tom McDonnell
How did I get here? BW Health Group’s Tom McDonnell
MM+M Staff
April 20, 2023
5:30 am

The Shire and Abbott vet discusses heroes, his “obsession” with cell and gene therapy and the sophistication of simplicity.

Virtual vs. Reality: Patients weigh in on in-person and from-afar care experiences
Virtual vs. Reality: Patients weigh in on in-person and from-afar care experiences
MM+M Staff
April 19, 2023
5:30 am

Virtual care spiked during the height of the pandemic, but patients’ experiences with it differed.

A content revolution at the point of care
A content revolution at the point of care
Sarah Mahoney
April 5, 2023
11:00 am

The channel has long since proved its utility. Now it’s honing its message delivery.

Health’s social sway: How social media influences patients — and makes physicians’ lives harder
Health’s social sway: How social media influences patients — and makes physicians’ lives harder
Lecia Bushak
April 4, 2023
2:30 pm

Information conveyed by TikTok and Instagram influencers may have empowered patients, but it has left physicians to combat an array of falsehoods and inaccuracies.

Whither Twitter? Health and wellness brands try to make sense of the Elon Musk era
Whither Twitter? Health and wellness brands try to make sense of the Elon Musk era
Jack O'Brien
April 4, 2023
10:30 am

Pharma brands had finally achieved some degree of comfort on Twitter. Then the world’s richest man bought it.

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