Read the September 2019 digital edition
The September issue includes features on HCP engagement, data innovation, social determinants of health and more.
Features
Programs fueled by AI have captured the imagination of healthcare marketers
Programs fueled by machine learning, natural language processing and other AI techniques have captured the imagination of healthcare marketers. Here are three that solved vexing problems.
Why every drug should have a social-care strategy (but most don’t)
Health systems and payers want to transform care by minding the social determinants of health. But if a social revolution is brewing, shouldn’t life sciences be doing more to embrace it?
Cannabis company CMO brings conventional thinking to unconventional biz
Upstart NorCal Cannabis brings aboard experienced marketer Joel Lunenfeld to help brand something that’s never been branded before.
ZDoggMD is redefining the scope and tone of physician influence on social media
Dr. Zubin Damania is known across the social media universe as ZDoggMD.
Read the August 2019 digital edition
The August 2019 digital edition includes coverage of this year’s Hall of Femme, media analysis on POC, the MM&M Awards shortlist and more.
Read the July 2019 Digital Edition
The July 2019 digital edition includes 100 agencies profiles, an interactive revenue table, agencies to watch in 2019 and more.
Holding company leaders weigh in on staffing, client in-housing and the rise of Amazon
Healthcare leaders from the five largest ad holding companies answer three questions.
Infographic: 2019 Agency 100 family trees
Our infographic shows the organization of North American agencies, including recent additions and new networks.
Want to read more?
Please login or register first to view this content.
