Is healthcare marketing really a recession-proof profession? If this year’s compensation trends are any indication, the answer is mixed.
This issue includes the 2020 Career and Salary Survey, a feature on nurse practitioners and physician’s assistants, agencies transitioning to virtual work and more.
The dual crises of the pandemic and racial injustice have thrust the longtime plague of health inequity into the forefront.
Do we have our first direct connection between an MM+M-world luminary and Kevin Bacon himself? Indeed we do.
Respondents to the annual MM+M/AbelsonTaylor Career and Salary Survey report a 12% drop in average salary in 2020. Whether that’s attributable to COVID-19 or a sign of darker days to come is anybody’s guess.
Agencies have been quick to declare their seamless transition to virtual work, but what do the mechanics of the major shift really entail? We highlight some of the most useful solutions.
Due to present necessity and better accuracy, HCPs are finally embracing the patient-reported-data revolution.
Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
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