Features

Features

The new digital divide
The new digital divide
Lauren Vespoli
May 3, 2021
5:00 am

The gap between telehealth haves and have-nots threatens to undermine the momentum toward virtual care.

The maze runners: Patient navigators go mainstream
The maze runners: Patient navigators go mainstream
Sarah Mahoney
April 29, 2021
11:00 am

The cost-saving, outcome-improving and psyche-soothing benefits of patient navigators have finally gone mainstream.

Three campaigns tackling the caregiver conundrum
Three campaigns tackling the caregiver conundrum
Phillip Pantuso
April 27, 2021
5:00 am

Marketers have finally acknowledged the importance of reaching caregivers.

6 campaigns that highlight underrepresented groups
6 campaigns that highlight underrepresented groups
MM+M Staff
April 26, 2021
5:00 am

Our industry is finally starting to show up differently, to talk to diverse audiences, to be more inclusive of all kinds of people.

Fingerpaint’s Colleen Carter: How did I get here?
Fingerpaint’s Colleen Carter: How did I get here?
MM+M Staff
April 23, 2021
5:00 am

A results-driven marketer, Colleen Carter’s career has been focused on establishing strong client relationships and growing revenue.

With pharma’s achievement obvious, the industry should demand FDA leadership
With pharma’s achievement obvious, the industry should demand FDA leadership
Steve Madden
April 22, 2021
5:00 am

The industry should press the case for the speedy appointment of an FDA commissioner.

On empathy
On empathy
Jeff Forster
April 22, 2021
5:00 am

We all have our own personal tales to tell of empathy — and its absence — in our lives as patients.

Go Figure: School daze
Go Figure: School daze
MM+M Staff
April 21, 2021
5:00 am

Here’s what Syracuse students had to say about their pandemic-era social, academic and extracurricular experiences.

MM+M Hall of Femme 2021 honorees announced
MM+M Hall of Femme 2021 honorees announced
MM+M Staff
April 6, 2021
5:00 am

The MM+M Hall of Femme honors the luminaries of the industry who have led healthcare marketing through good times and bad.

Reasons of the vaccine-reluctant
Reasons of the vaccine-reluctant
MM+M Staff
March 30, 2021
2:40 pm

It’s easy to paint the vaccine-reluctant with a broad brush — but the reality is slightly more nuanced.

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