Read the January 2020 digital edition
The January 2020 issue includes a feature on the new face of the American doctor, an analysis of copay accelerators and a preview of CES Health 2020.
Features
Why the dance between manufacturers and PBMs continues
States have targeted co-pay accumulators, claiming they run up costs for patients who need expensive specialty drugs. Here’s why their legislation hasn’t yet had the intended impact.
A pharma marketer walks into a bar…
[Stop us if you’ve heard this one] Egged on by brash, funny patients active in their online communities, pharma marketers are considering adding humor to their rhetorical toolbox.
The new face of the American doctor: How marketers can adjust appeals to reach them
Resident physician Dr. Joanna Haight, 28, is half-Caucasian and half-Filipino, speaks three languages, is active on social media and has volunteered at medical institutions for years. Will marketers adjust their appeals to accommodate her and the thousands of new doctors who look like her?
Best of 2019: Top MM&M features
Revisit the most popular features from throughout the year, including the MM&M Awards, MM&M Hall of Femme and MM&M Agency 100.
Read the December 2019 digital edition
The December 2019 digital edition includes our second annual Best Places to Work, an in-depth analysis of the pharma pipeline and more.
Pipeline Report 2020: Drugs rising from R&D purgatory, new vaccines set to surge in coming year
Several candidates relegated to the R&D graveyard re-emerged from their tombs this year and now headline the pharma developmental slate for 2020.
MM&M is searching for its 2020 Hall of Femme and Women to Watch classes
Nominate an inspirational woman by January 15, 2020.
Bayer’s Sebastian Guth turns great disappointment into pivotal moment of his career
Culture warrior Sebastian Guth explains why his greatest disappointment proved the most important moment in his professional development.
Protecting privacy at the point of care
Patients expect that information they disclose at the point of care will be handled with great care. Network operators, marketers and office staff are endeavoring behind the scenes to meet those expectations.
Want to read more?
Please login or register first to view this content.
