Digital Edition: The 2020 MM&M Agency 100
MM&M’s annual Agency 100 issue showcases the continued broadening of the agency world’s offerings as well as the ingenuity companies displayed in virtualizing their business amid the COVID-19 pandemic.
Features
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.
Read the April 2020 digital edition
The April 2020 digital edition includes a look at pharma’s podcast revolution, how point-of-care networks are addressing the health literacy gap and an infographic on DTC media spend.
Attempts to address low levels of health literacy take hold at point of care
Low levels of health literacy have long plagued patients and piqued physicians. But at the point of care, networks are addressing the education gap with a range of new content and approaches.
Voice search has arrived, but are healthcare marketers ready to take advantage?
Even as voice search surges across a range of audiences, pharma hasn’t yet taken advantage. With the technology set to advance, marketers must start preparing.
The secrets behind 3 successful pharma podcasts
Deep content dives. Big listener numbers. Minimal meddling. Eli Lilly, Genentech and Pfizer share the secrets behind their podcast successes.
Read the March 2020 digital edition
This issue includes the 2020 MM&M/Elevate Healthcare Marketers Trend report and features on online health communities and behavioral marketing campaigns.
Hearst’s Todd Haskell pushes to connect health and wellness marketers with millennials and boomers
Todd Haskell is a veteran of Meredith and The New York Times.
MM&M unveils its 2020 Hall of Femme and Women to Watch honorees
The 36 women will be celebrated at the MM&M Hall of Femme dinner on June 2.
Two behavioral marketing campaigns illustrate challenges resonating with patients
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
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