Read the March 2020 digital edition
This issue includes the 2020 MM&M/Elevate Healthcare Marketers Trend report and features on online health communities and behavioral marketing campaigns.
Features
Hearst’s Todd Haskell pushes to connect health and wellness marketers with millennials and boomers
Todd Haskell is a veteran of Meredith and The New York Times.
MM&M unveils its 2020 Hall of Femme and Women to Watch honorees
The 36 women will be celebrated at the MM&M Hall of Femme dinner on June 2.
Two behavioral marketing campaigns illustrate challenges resonating with patients
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
MM&M debunks six popular misconceptions around online health communities
Despite their increasing scale and intensified interest from medical marketers, digital health communities are still misunderstood. We thought it was time to clear up six of the biggest misconceptions.
5 organizations placing big bets that may revolutionize the industry
MM&M examines five organizations going all in with game-changing ideas that have the chance to revolutionize the industry, but they don’t come without risk.
Game Changers 2020: 81qd
81qd, an innovative, analytics-driven healthcare solutions partner, provides life sciences companies with customized, high-value and efficient solutions designed to maximize their brands’ commercial potential.
Game Changers 2020: 2e
Every day, 2e works to connect people to the therapies and technologies that will shape a better future.
Game Changers 2020: Calcium
Calcium is a full-service, independent healthcare marketing agency offering strategic and creative firepower; robust expertise with medical and scientific content; and leading-edge, in-house digital capabilities.
Game Changers 2020: Razorfish Health
At Razorfish Health, we know what it takes to navigate the modern healthcare landscape.
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