Three steps organizations can take to address health disparities
Correcting the disparities of healthcare equity is imperative, and better engagement with neglected audiences is crucial to close this divide.
Features
Black leaders reflect on the state of diversity and inclusion in healthcare marketing
Almost 18 months after MM+M’s Plus One event, Black leaders weigh in on the current state of the industry and the work that’s still needed to attain diversity.
Marketers step up use of non-personal promotion during pandemic
With in-person rep visits largely abandoned due to the COVID- 19 pandemic, marketers have stepped up non-personal promotion —
to great effect.
Hall of Femme 2020: Kim Wishnow-Per, McCann Health Managed Markets
Kim Wishnow-Per, president, McCann Health Managed Markets
Hall of Femme 2020: Joanna Jacobs, Klick Health
Joanna Jacobs, managing director, Klick Health
Woman to Watch 2020: Jennifer Matos, Fingerpaint
Jennifer Matos, medical strategy, New Jersey, Fingerpaint
Hall of Femme 2020: Alyson Connor, MicroMass Communications
Alyson Connor, president, MicroMass Communications
Woman to Watch 2020: Catherine Fitzpatrick, Weber Shandwick
Catherine Fitzpatrick, EVP, Weber Shandwick
Woman to Watch 2020: Jessica Hill, Ogilvy Health
Jessica Hill, account group supervisor, Ogilvy Health
Hall of Femme 2020: Dr. Charlotte Jones Burton, Otsuka Pharmaceutical
Dr. Charlotte Jones-Burton, VP, global clinical development, nephrology/founder, WOCIP, Otsuka Pharmaceuticals
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