Digital Edition: The 2020 Hall of Femme Issue
Dive into the September 2020 Digital Edition for features on NPP, patient engagement, health equity and more.
Features
MM+M 2020 Career & Salary Survey Premium Edition
Is healthcare marketing really a recession-proof profession? If this year’s compensation trends are any indication, the answer is mixed.
Digital Edition: 2020 Health Influencer 50 Issue
This issue includes the 2020 Health Influencer 50 list, a spotlight on frontline workers, a feature on Black Lives Matter and health inequity and more.
Digital Edition: 2020 Career and Salary Survey Issue
This issue includes the 2020 Career and Salary Survey, a feature on nurse practitioners and physician’s assistants, agencies transitioning to virtual work and more.
Black Lives Matter brings health inequity to forefront of public-health dialogue
The dual crises of the pandemic and racial injustice have thrust the longtime plague of health inequity into the forefront.
Six degrees of medical marketing separation: Web of connections among four marketers
Do we have our first direct connection between an MM+M-world luminary and Kevin Bacon himself? Indeed we do.
2020 Career and Salary Survey: Is COVID responsible for the 12% drop in average salary?
Respondents to the annual MM+M/AbelsonTaylor Career and Salary Survey report a 12% drop in average salary in 2020. Whether that’s attributable to COVID-19 or a sign of darker days to come is anybody’s guess.
Virtual office: Agencies on the mechanics of a major shift
Agencies have been quick to declare their seamless transition to virtual work, but what do the mechanics of the major shift really entail? We highlight some of the most useful solutions.
HCPs finally embrace the patient-reported-data revolution
Due to present necessity and better accuracy, HCPs are finally embracing the patient-reported-data revolution.
NPs, PAs are calling on marketers to adjust educational, promotional pitches
Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
Want to read more?
Please login or register first to view this content.
