Salaries are up and workers are largely content, but healthcare marketing’s troubling gender gap is getting worse.
Putting an “i” in digital teamwork
Patient engagement has evolved from something nice to do to an essential part of the pharma marketer’s toolbox. Sarah Mahoney reviews the important milestones in the era of patient engagement and reports on the steps pharma has taken along the pathway to embrace the people it serves
Of all the channels through which brands can connect with HCPs, electronic health records have long been considered the most stubbornly and frustratingly impenetrable. Might advances in analytics and cloud technology, among other recent innovations, help simplify the EHR equation? Sarah Mahoney investigates