A pharma marketer walks into a bar…
[Stop us if you’ve heard this one] Egged on by brash, funny patients active in their online communities, pharma marketers are considering adding humor to their rhetorical toolbox.
Most recent articles by Sarah Mahoney
2019 Career and Salary Survey: Healthcare marketing salaries up but troubling gender gap widens
Salaries are up and workers are largely content, but healthcare marketing’s troubling gender gap is getting worse.
Agency 100 2019: HCB Health
Following an 8% jump in revenue during 2018, from $13.7 million to $14.8 million, HCB is off to a fast start in 2019.
Agency 100 2019: H4B Catapult
Revenue surged 25% during 2018, to an MM&M-estimated $25 million.
Agency 100 2019: FCB Health New York
MM&M estimates that FCB Health NY saw a 20.3% jump in revenue during 2018, to $219 million from an estimated $182 million in 2017.
Agency 100 2019: ApotheCom
ApotheCom’s addition of behavioral sciences to its slate of offerings is significant in that it marks another step in the company’s evolution.
Patient Engagement: All Grown Up—Patient Engagement Comes of Age
Patient engagement has evolved from something nice to do to an essential part of the pharma marketer’s toolbox. Sarah Mahoney reviews the important milestones in the era of patient engagement and reports on the steps pharma has taken along the pathway to embrace the people it serves
EHR Update: Record Correction
Of all the channels through which brands can connect with HCPs, electronic health records have long been considered the most stubbornly and frustratingly impenetrable. Might advances in analytics and cloud technology, among other recent innovations, help simplify the EHR equation? Sarah Mahoney investigates
