Sarah Mahoney

Most recent articles by Sarah Mahoney

Community Disservice? Threats and opportunities in the metaverse
Community Disservice? Threats and opportunities in the metaverse
Sarah Mahoney
May 9, 2022
5:00 am

As the metaverse meteor heads toward online patient and disease communities, many longstanding posters worry it will disturb some of the safest places in cyberspace.

Healthcare marketers won’t be left behind in the metaverse
Healthcare marketers won’t be left behind in the metaverse
Sarah Mahoney
March 28, 2022
1:00 pm

Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.

Healthcare Marketers Trend Report 2022: The Reset
Healthcare Marketers Trend Report 2022: The Reset
Sarah Mahoney
March 8, 2022
5:00 am

Marketing budgets are up by 15%, but they still lag pre-pandemic levels. MM+M’s annual Healthcare Marketers Survey takes you inside the scramble for better solutions.

(Re)-meet the hospitalists and their evolving COVID-era needs
(Re)-meet the hospitalists and their evolving COVID-era needs
Sarah Mahoney
February 2, 2022
12:00 pm

Hospitalists were hard to reach before the pandemic. Facing mental and physical exhaustion, they’re an even tougher sell now.

11 med-tech trends likely to define 2022
11 med-tech trends likely to define 2022
Sarah Mahoney
December 9, 2021
9:35 am

Here’s what a host of health-tech thought leaders expect to see in the months ahead.

Six pharma failures and flameouts
Six pharma failures and flameouts
Sarah Mahoney
November 3, 2021
11:00 am

Failing stinks. But innovation experts believe there are lessons to be learned from these six flops.

MM+M 2021 Career & Salary Survey: The Rebound
MM+M 2021 Career & Salary Survey: The Rebound
Sarah Mahoney
October 13, 2021
1:50 pm

Salaries and satisfaction increase as pharma catches its breath. But at what personal and professional cost?

Brand (Team) Fails
Brand (Team) Fails
Sarah Mahoney
July 28, 2021
10:36 am

For all pharma’s efforts to diversify its in-house teams, the industry still finds itself short of where it wants — and needs — to be.

Agency 100 2021: Open Health
Agency 100 2021: Open Health
Sarah Mahoney
June 15, 2021
4:00 am

Revenue grew 17% to $59.4 million in 2020.

Agency 100 2021: The Villages at Havas Health & You
Agency 100 2021: The Villages at Havas Health & You
Sarah Mahoney
June 15, 2021
4:00 am

Revenue was an MM+M-estimated $62 million in 2020.

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