Sarah Mahoney MM+M - Medical Marketing and Media

Sarah Mahoney

Most recent articles by Sarah Mahoney

How TikTok is changing healthcare marketing
How TikTok is changing healthcare marketing
Sarah Mahoney
March 23, 2021
4:30 pm

With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?

The 2021 MM+M/HealthLink Dimensions Healthcare Marketers Survey
The 2021 MM+M/HealthLink Dimensions Healthcare Marketers Survey
Sarah Mahoney
March 10, 2021
5:00 am

The 2021 MM+M/HealthLink Dimensions Healthcare Marketers Survey details the drive to digital amid COVID-era restrictions.

2020 Career and Salary Survey: Is COVID responsible for the 12% drop in average salary?
2020 Career and Salary Survey: Is COVID responsible for the 12% drop in average salary?
Sarah Mahoney
October 19, 2020
5:00 am

Respondents to the annual MM+M/AbelsonTaylor Career and Salary Survey report a 12% drop in average salary in 2020. Whether that’s attributable to COVID-19 or a sign of darker days to come is anybody’s guess.

Marketers step up use of non-personal promotion during pandemic
Marketers step up use of non-personal promotion during pandemic
Sarah Mahoney
September 2, 2020
5:00 am

With in-person rep visits largely abandoned due to the COVID- 19 pandemic, marketers have stepped up non-personal promotion —
to great effect.

Agency 100 2020: Havas San Francisco
Agency 100 2020: Havas San Francisco
Sarah Mahoney
June 8, 2020
4:00 am

Revenue spiked 25% to an MM&M-estimated $20 million in 2019.

Agency 100 2020: Havas Tonic
Agency 100 2020: Havas Tonic
Sarah Mahoney
June 8, 2020
4:00 am

Revenue jumped 7% to an MM&M-estimated $48 million in 2019.

Agency 100 2020: Hill Holliday Health
Agency 100 2020: Hill Holliday Health
Sarah Mahoney
June 8, 2020
4:00 am

Revenue grew 26% to an MM&M-estimated $53.1 million in 2019.

Agency 100 2020: MicroMass Communications
Agency 100 2020: MicroMass Communications
Sarah Mahoney
June 8, 2020
4:00 am

Revenue rose 4.9% to an MM&M-estimated $32 million in 2019.

Agency 100 2020: RevHealth
Agency 100 2020: RevHealth
Sarah Mahoney
June 8, 2020
4:00 am

Revenue rose 10% to $42.1 million in 2019.

Agency 100 2020: Digitas Health
Agency 100 2020: Digitas Health
Sarah Mahoney
June 8, 2020
4:00 am

Revenue grew 12% to an MM&M-estimated $120 million in 2019.

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