While plenty of agencies talk about how they provide sublime ROI, Sentient Interactive’s approach to it is a little different. When cofounders Adam Cossman (partner, president), Jeff Rohwer (partner, strategy) and Walter Stevenson (partner, operations) set up the agency eight years ago, they set out to build it around two unique differentiators. “First, a very…
With this being Beacon Healthcare Communications’ eighth consecutive year in MM&M ‘s July Agency Issue, you start to wonder if general manager Larry Lannino’s quip that “not much has changed since last year” might actually have some truth to it. As the company has done several times during the past decade, Beacon enjoyed 15% year–on-year…
Sentrix Health MD June Carnegie sounds almost a little wistful when she talks about the state of pharma marketing. “It’s so much more than it used to be,” she says, noting how individual physicians are no longer the primary end audience for its work. “It’s the organized customers, like hospital groups and medical centers. There…
The push and pull between network agencies and independents is a dynamic generations old. There are arguments to be made for either structure — and each side is always keen to argue its case. But the fact that some pharma companies only work with network shops kind of ends that argument, doesn’t it? Sheila Gerus,…
AI Deciphered: Discovering the Potential for Marketers and Communicators