Features

The second life of the QR code
The second life of the QR code
Phillip Pantuso
March 30, 2022
5:30 am

The pandemic brought the codes back from the marketing graveyard. Now healthcare organizations can’t get enough of them.

Healthcare marketers won’t be left behind in the metaverse
Healthcare marketers won’t be left behind in the metaverse
Sarah Mahoney
March 28, 2022
1:00 pm

Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.

Havas Health & You’s Guishard Revan on the crucial role of DE&I
Havas Health & You’s Guishard Revan on the crucial role of DE&I
Larry Dobrow
March 28, 2022
10:00 am

In this installment of How Did I Get Here? Revan also discusses the power of poetry and keeping his workspace as clean as possible.

That’s news to me: Disparities in news consumption, coverage of COVID-19
That’s news to me: Disparities in news consumption, coverage of COVID-19
MM+M Staff
March 25, 2022
10:45 am

A recent Pew Research survey shows that the way we follow and think about the pandemic is far from universal.

Game Changers 2022: Beyond the pill, reimagined
Game Changers 2022: Beyond the pill, reimagined
Sara Holoubek
March 10, 2022
5:00 am

Despite high-profile failures, drugmakers are pursuing beyond-the-pill strategies on both the commercial and R&D sides of their business.

WPP legend Stacey Singer enters the Medical Advertising Hall of Fame
WPP legend Stacey Singer enters the Medical Advertising Hall of Fame
Larry Dobrow
March 9, 2022
5:00 am

At WPP and now at her own consultancy, Singer has refined the art of the client relationship and challenged the norms of woman leadership.

Healthcare Marketers Trend Report 2022: The Reset
Healthcare Marketers Trend Report 2022: The Reset
Sarah Mahoney
March 8, 2022
5:00 am

Marketing budgets are up by 15%, but they still lag pre-pandemic levels. MM+M’s annual Healthcare Marketers Survey takes you inside the scramble for better solutions.

4 campaigns that show power lies in simplicity
4 campaigns that show power lies in simplicity
Sarah Lodholz, senior director of creative strategy, and Martin Frey, creative director, Deerfield
March 3, 2022
12:00 pm

Sometimes the best and most impactful campaigns are created from the simplest of ideas.

The Great Parental Divide: To worry about children’s COVID exposure or not?
The Great Parental Divide: To worry about children’s COVID exposure or not?
MM+M Staff
March 1, 2022
11:00 am

The Kaiser Family Foundation’s poll of 1,536 parents reveals divisions along the lines of race, ethnicity, income and vaccination status.

Dentsu Health’s Kent Groves on pandemic travel and his trusty guitar
Dentsu Health’s Kent Groves on pandemic travel and his trusty guitar
MM+M Staff
February 25, 2022
1:00 pm

The EVP, global head of strategy also talks about how studying science gave him ‘that test-and-learn mentality’ and what led him into the industry.

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