Features

The Art of the <strike>Possible</strike> Doable
The Art of the Possible Doable
Phillip Pantuso
September 9, 2021
11:30 am

How COVID-19 became a galvanizing event for the use of real-world data.

Where Watson went wrong
Where Watson went wrong
Lauren Vespoli
September 8, 2021
12:15 pm

IBM’s AI-fueled health push failed to live up to the hype. What does the downsizing of its ambition say about the future of big data and AI in healthcare?

App Time
App Time
Larry Luxner
September 7, 2021
11:00 am

Data-capturing apps that monitor sleep, stress and fitness activities achieved must-have status during the pandemic. They’re here to stay.

How Did I Get Here?: Farah Khan, GSW and RISE
How Did I Get Here?: Farah Khan, GSW and RISE
MM+M Staff
August 31, 2021
11:00 am

Farah Khan, GSW’s VP of customer experience strategy and co-head of RISE, diversity and belonging strategy, shares how she begins her workday (hint: not with email), her experiences from the COVID-19 pandemic and why she never plans to retire.

Go Figure: Back for good? Or for now?
Go Figure: Back for good? Or for now?
MM+M Staff
August 30, 2021
11:00 am

The data around in-school transmission are sufficiently pliable to accommodate interpretations that support any agenda.

A quest to engage cystinosis patients
A quest to engage cystinosis patients
John Newton
August 10, 2021
5:00 am

Determined to educate children diagnosed with the condition, Horizon Therapeutics turned to a variety of events and channels over the course of a week-long effort.

Go Figure: Reputation roller coaster
Go Figure: Reputation roller coaster
Allison Rhee
August 3, 2021
12:16 pm

How pharma’s reputation has fared since December 2019.

How Did I Get Here?
How Did I Get Here?
MM+M Staff
July 30, 2021
1:27 pm

A self-professed ‘science geek,’ Jennifer Gottlieb has spent her entire career as a healthcare marketer, the last 15 years of which she has led Real Chemistry through huge growth and a recent rebranding.

Brand (Team) Fails
Brand (Team) Fails
Sarah Mahoney
July 28, 2021
10:36 am

For all pharma’s efforts to diversify its in-house teams, the industry still finds itself short of where it wants — and needs — to be.

Pharma’s Generational Divide
Pharma’s Generational Divide
Lauren Vespoli
July 27, 2021
11:53 am

Marketers weigh in on campaigns that cross traditional age boundaries — and when such efforts are doomed to fail.

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