Features

Go Figure: Telemedicine’s enduring appeal
Go Figure: Telemedicine’s enduring appeal
MM+M Staff
May 8, 2024
9:00 am

Once doctors started seeing patients in-person again, telemedicine visits tumbled to a level above where they were in February 2020 but well below their COVID-era highs.

Healthcare Marketers Trend Report 2024: A techno twist
Healthcare Marketers Trend Report 2024: A techno twist
Marc Iskowitz
April 2, 2024
11:00 am

The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.

4 campaigns that listen to customers
4 campaigns that listen to customers
Heather Hunt, VP creative services, Xavier Creative House
March 28, 2024
11:00 am

Xavier Creative House’s Heather Hunt shares campaigns that saw gains in engagement, satisfaction and loyalty through social listening.

Game Changers 2024: Why partnership is prerequisite to innovation
Game Changers 2024: Why partnership is prerequisite to innovation
Ben Alsdurf
Sara Holoubek
March 26, 2024
11:00 am

Innovation leads from Novo Nordisk, Takeda and J&J’s JLABS discuss the benefits and challenges of health-tech partnership.

Go Figure: The long struggle
Go Figure: The long struggle
MM+M Staff
March 25, 2024
2:15 pm

Much remains to be learned about the form symptoms of Long COVID take, not to mention their correlation with socioeconomic variables.

How did I get here? OptimizeRx’s Steve Silvestro
How did I get here? OptimizeRx’s Steve Silvestro
MM+M Staff
March 21, 2024
11:00 am

Silvestro shares the challenges of navigating a broken healthcare system, as well as the rewards of mentorship.

To the point of care … and beyond
To the point of care … and beyond
Sarah Mahoney
February 7, 2024
11:00 am

Lavishly produced videos. Road shows. Point-of-care marketing isn’t just about pamphlets anymore.

Tight-knit patient communities open their doors to pharma
Tight-knit patient communities open their doors to pharma
Sarah Morgan
February 6, 2024
11:00 am

Patient and caretaker communities were once off-limits to industry insiders. The rules of engagement have changed.

Medical Advertising Hall of Fame set to induct David Chapman and Steven Michaelson
Medical Advertising Hall of Fame set to induct David Chapman and Steven Michaelson
Larry Dobrow
February 5, 2024
11:00 am

The longtime friends make up the Class of 2024 that will be celebrated on February 8 at New York City’s Pierre Hotel.

Punch the clock: Doctors can’t catch a break
Punch the clock: Doctors can’t catch a break
MM+M Staff
February 2, 2024
2:00 pm

A recent survey in JAMA Network Open reveals that physicians are taking little vacation time, despite rising burnout and declining professional fulfillment.

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