Digital Edition: 2020 Career and Salary Survey Issue
This issue includes the 2020 Career and Salary Survey, a feature on nurse practitioners and physician’s assistants, agencies transitioning to virtual work and more.
Features
Digital Edition: The 2020 Game Changers Issue
Dive into the Game Changers 2020 Digital Edition, analyzing the tech trends healthcare marketers need to monitor in the years ahead.
Black Lives Matter brings health inequity to forefront of public-health dialogue
The dual crises of the pandemic and racial injustice have thrust the longtime plague of health inequity into the forefront.
Six degrees of medical marketing separation: Web of connections among four marketers
Do we have our first direct connection between an MM+M-world luminary and Kevin Bacon himself? Indeed we do.
2020 Career and Salary Survey: Is COVID responsible for the 12% drop in average salary?
Respondents to the annual MM+M/AbelsonTaylor Career and Salary Survey report a 12% drop in average salary in 2020. Whether that’s attributable to COVID-19 or a sign of darker days to come is anybody’s guess.
Virtual office: Agencies on the mechanics of a major shift
Agencies have been quick to declare their seamless transition to virtual work, but what do the mechanics of the major shift really entail? We highlight some of the most useful solutions.
HCPs finally embrace the patient-reported-data revolution
Due to present necessity and better accuracy, HCPs are finally embracing the patient-reported-data revolution.
NPs, PAs are calling on marketers to adjust educational, promotional pitches
Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
Three steps organizations can take to address health disparities
Correcting the disparities of healthcare equity is imperative, and better engagement with neglected audiences is crucial to close this divide.
Black leaders reflect on the state of diversity and inclusion in healthcare marketing
Almost 18 months after MM+M’s Plus One event, Black leaders weigh in on the current state of the industry and the work that’s still needed to attain diversity.
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