Features

The 2022 MM+M Career and Salary Survey: Holding Pattern
The 2022 MM+M Career and Salary Survey: Holding Pattern
Sarah Mahoney
October 12, 2022
10:00 am

Salaries stayed about the same in 2022. But as remote work becomes more entrenched, satisfaction is harder to find.

A sort of homecoming: The benefits of returning to the office
A sort of homecoming: The benefits of returning to the office
Jennifer Goforth Gregory
October 11, 2022
12:00 pm

Dealing with reluctant returnees? These are the programs and perks likely to sway the return-to-office skeptics.

Health’s systemic S.O.S.: Do Americans feel the healthcare system has their back?
Health’s systemic S.O.S.: Do Americans feel the healthcare system has their back?
MM+M Staff
October 6, 2022
12:00 pm

According to a recent poll, many are pessimistic about the system’s operational underpinnings, but there’s some cause for hope.

A new vision: Performer and advocate Sumaira Ahmed crafts her Bollywood ending
A new vision: Performer and advocate Sumaira Ahmed crafts her Bollywood ending
Larry Dobrow
October 5, 2022
12:00 pm

After being diagnosed with a chronic autoimmune condition, Ahmed launched a nonprofit designed to use the spotlight as a way to raise awareness for fellow patients.

How did I get here? with VMLY&R Health’s Jason Gloye
How did I get here? with VMLY&R Health’s Jason Gloye
MM+M Staff
October 4, 2022
12:00 pm

Don’t buy that training in musical theater can serve as an ideal background for a career in medical marketing? Meet Jason Gloye, one of VMLY&R Health’s top leaders and one of the industry’s most thoughtful — and funniest — conversationalists.

Five campaigns that make us smile
Five campaigns that make us smile
Dan Lutz, managing director of creative, CrowdPharm
October 3, 2022
12:00 pm

CrowdPharm’s managing director of creative Dan Lutz chooses five campaigns that “stand out because they genuinely made [him] feel.”

Is the health data privacy union strong or splintered?
Is the health data privacy union strong or splintered?
Jack O'Brien
September 12, 2022
12:00 pm

As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.

Discovery Channels: In Watson’s wake, AI finds new life
Discovery Channels: In Watson’s wake, AI finds new life
John Newton
September 7, 2022
1:00 pm

Watson Health might have come up far short of expectations, but AI techniques remain poised to reinvent drug discovery.

Stream On: How medical marketers can capitalize on the connected TV boom
Stream On: How medical marketers can capitalize on the connected TV boom
Lauren Vespoli
September 7, 2022
12:00 pm

With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.

Why your chatbot sucks — and what you can do about it
Why your chatbot sucks — and what you can do about it
Leece Norman
September 6, 2022
12:00 pm

But even as today’s bots struggle with accuracy and communication, the industry continues to believe in their potential.

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