Features

POC’s moral obligation: A roadmap for better representation
POC’s moral obligation: A roadmap for better representation
Sarah Mahoney
August 3, 2022
1:00 pm

The channel has struggled with diverse representation in patient materials, but it’s starting to take steps to eliminate the disparities.

A medical marketing blind spot: LGBTQIA+ communities being left behind
A medical marketing blind spot: LGBTQIA+ communities being left behind
Jack O'Brien
August 2, 2022
11:00 am

Healthcare marketers’ engagement with LGBTQIA+ audiences has lagged the industry’s broader DE&I push.

5 campaigns that use music to heal
5 campaigns that use music to heal
Mindy Telmer, EVP, executive creative director, Greater Than One
August 1, 2022
10:57 am

Greater Than One’s Mindy Telmer breaks down campaigns that use the power of music.

Community Disservice? Threats and opportunities in the metaverse
Community Disservice? Threats and opportunities in the metaverse
Sarah Mahoney
May 9, 2022
5:00 am

As the metaverse meteor heads toward online patient and disease communities, many longstanding posters worry it will disturb some of the safest places in cyberspace.

Rare disease marketing has become a family affair
Rare disease marketing has become a family affair
Larry Luxner
May 6, 2022
10:00 am

With more rare disease therapies winning FDA approval, marketers have broadened their approach to engage families earlier in the development process.

Mental health pandemic: We are all patients now
Mental health pandemic: We are all patients now
Lauren Vespoli
May 3, 2022
12:00 pm

The ongoing mental health pandemic has prompted marketers to be more mindful. Are they up to the challenge?

Myriad’s dean of diagnostics wrestles with the ongoing mental health pandemic
Myriad’s dean of diagnostics wrestles with the ongoing mental health pandemic
Larry Dobrow
April 28, 2022
2:00 pm

Mark Verratti, president, mental health, discusses the role his firm’s PGx can play in helping patients.

LGBT populations and the vaccine
LGBT populations and the vaccine
MM+M Staff
April 26, 2022
3:00 pm

While longstanding healthcare challenges faced by LGBT populations haven’t impeded vaccine confidence, certain gaps persist.

Spectrum Science’s Modesto Rodriguez and the art of the pandemic side project
Spectrum Science’s Modesto Rodriguez and the art of the pandemic side project
MM+M Staff
April 21, 2022
1:27 pm

The SVP, group creative director talks career swerves and the importance of making something new every day.

6 campaigns that transcend cliché
6 campaigns that transcend cliché
Sarah Jacobson, ceative director, Evoke Group
April 18, 2022
5:30 am

Evoke’s Sarah Jacobson highlights campaigns that defy stereotypes and serve as agents for change.

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