MM+M grew its research franchise in 2023 with the addition of the Pharma Marketing Transformation Survey. It joined the Career and Salary Survey and the Healthcare Marketers Trend Report on the publication’s research slate.

Elon Musk’s changes to Twitter/X didn’t go over especially well with people working in and around health media.

Our annual Media Issue celebrated a content revolution at the point of care, examined health’s increasing social sway and assessed Bayer’s in-housing of its media buying.

The 2023 Pipeline Report identified a host of potentially lucrative drugs set to address market gaps and expand treatment options in the years ahead.

Who’s afraid of ChatGPT? Not medical marketers and technologists.

We took a visit to the wild west of cannabis marketing.

MM+M readers shared their patient pain points.

Asian Americans feel unseen by the medical marketing business.

Real Chemistry topped the MM+M Agency 100 revenue chart for the first time.

As witnessed by MM+M’s fifth annual 6 Degrees of Medical Marketing feature, industry leaders boast a wealth of connections — both in and out of the business.

MM+M honored 4 small companies, 4 midsize companies and 4 large companies as its 2023 Best Places to Work.

Leaders from Moderna, GE HealthCare and GoodRx shared a few pages from their innovation playbooks.

In MM+M’s annual Data Issue, we issued an AI reality check, examined the role of real-world data in a post-pandemic world and warned of the privacy pitfalls associated with health apps and wearables.

AI prompt engineers are in high demand at nearly every health company of note. 

Advocates discussed the industry’s ongoing struggle to enable the disabled (who, it was noted, prefer not to be identified as “differently abled”).

Welcome to the era of techno-empathy in medical marketing.

MM+M published its first-ever Climate Issue in early 2023. In it, we explored how hopelessness about climate change and extreme weather has driven up rates of anxiety.

That didn’t stop pharma from touting its (slightly) improved environmental track record. It was noted once again that the healthcare sector’s climate footprint is equivalent to around 5% of net global emissions. In other words, the industry still has a long way to go.