New Greater Than One creative chief Ross Thomson on merging creative and tech
Thomson joined the firm in late February.
Agency
Andrea Palmer named president of Publicis Health Media
She has worked at the agency for five years, most recently as chief strategy officer.
Ketchum North America health leader Tom Jones joins Finn Partners
Jones will serve as senior partner and head of the health and wellness group.
Benchworks launches umbrella company BW Health Group
The network would give the firm space to add services through acquisitions and organic growth.
Mitigating skepticism in the client-agency relationship
How to mitigate skepticism in the client-agency relationship? For imre Health, it means working with client partners differently and showcasing how it can trace the value of the brand’s investment, says Jeff Smoker, partner and president, in this next edition of Outlook 2019, MM&M’s sponsored series.
FreshBlood rebrands, expands to add creative services
The firm’s new name is FreshBlood Group.
Omnicom healthcare posts 7.6% Q4 revenue growth
The segment outpaced advertising, CRM, and PR in the quarter.
Longtime Harrison and Star veteran Mardene Miller joins Neon
Miller previously spent 20 years at Omnicom agency Harrison and Star.
Clearing up the ‘cloudiness’ around brand strategy
Calcium executives chatted about the importance of brand strategy at an MM&M event in New York on Wednesday.
‘We’re in a state of permanent beta’: Soundbites from Evolution of the Agency Universe
Leaders from Razorfish Health, Concentric, and Impactiv BioConsult discussed how they are planning for the future of the agency model.
