As retail goes, so goes healthcare
Ned Russell is managing partner, healthcare at MDC Partners.
Healthcare
MM&M reveals Healthcare Transformers and Innovation Catalysts of 2019
The 50 inductees will be celebrated at an awards reception in New York City on the night of May 7.
Amag launches chatbot to ease conversations about sexual health
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.
Covered California puts seven-figure PR account up for review
Ogilvy is the incumbent on the business.
Karen Newmark talks about bringing her marketing expertise to the POC space
Agency and big pharma veteran has been executive director of PoC3 since November.
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
MM&M announces expanded Agency 100 issue
For the first time, consultancies with health practices will be considered for inclusion alongside traditional healthcare marketing and advertising firms.
Will increased scrutiny on digital advertising help drive innovation in healthcare marketing?
Traditional digital advertising needs some shaking up, and increased scrutiny just may be the impetus to make that happen, says Lou Iovino, president of Calcium, in this next edition of Outlook 2019, MM&M’s sponsored video series.
Was President Trump’s plan to reduce drug prices DOA?
President Trump’s blueprint to lower drug prices hasn’t made it out of the brainstorm phase.
