Never lose sight that good healthcare is a fundamental human right
The pandemic has exposed fundamental flaws in how we deliver healthcare, and the inequities are no longer tolerable. We must be the agents of change.
Healthcare
#CreateHealthEquity: An initiative advocating for equal outcomes in healthcare
MM&M is calling on the industry to submit creative campaigns that convince the world that access to quality healthcare is a fundamental human right.
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
A Medicare-like public option may no longer be just an option
As job losses mount, the stage is set for a reckoning. Will pandemic turbulence push us toward national healthcare?
A new deal with healthcare marketers, but let’s not shake on it
A recent trip to the West Coast for a health conference showed the importance of personal experience in health marketing, with or without handshakes.
How can healthcare use TikTok?
There is some surprisingly rich healthcare activity on the platform — some of it very substantive, some of it simply very entertaining.
Real-world patient data is revolutionizing clinical trials
The FDA granted Pfizer’s Ibrance a label indication based on real-world data from men using the drug off-label to treat their breast cancer.
Huge market, huge opportunity: China’s journey to health transformation
As the country contends with the spread of the coronavirus, China’s next decade will see the evolution of health policy and regulation.
Google burns the cookies (and what it means for healthcare marketing)
Here are five things you can do to prepare for the inevitable change ahead.
Report: Health insurers should work to earn trust from neutral consumers
A report from Accenture looked at consumer trust in health insurers and its effect on loyalty and promotion.
