Features

WPP legend Stacey Singer enters the Medical Advertising Hall of Fame
WPP legend Stacey Singer enters the Medical Advertising Hall of Fame
Larry Dobrow
March 9, 2022
5:00 am

At WPP and now at her own consultancy, Singer has refined the art of the client relationship and challenged the norms of woman leadership.

Healthcare Marketers Trend Report 2022: The Reset
Healthcare Marketers Trend Report 2022: The Reset
Sarah Mahoney
March 8, 2022
5:00 am

Marketing budgets are up by 15%, but they still lag pre-pandemic levels. MM+M’s annual Healthcare Marketers Survey takes you inside the scramble for better solutions.

4 campaigns that show power lies in simplicity
4 campaigns that show power lies in simplicity
Sarah Lodholz, senior director of creative strategy, and Martin Frey, creative director, Deerfield
March 3, 2022
12:00 pm

Sometimes the best and most impactful campaigns are created from the simplest of ideas.

The Great Parental Divide: To worry about children’s COVID exposure or not?
The Great Parental Divide: To worry about children’s COVID exposure or not?
MM+M Staff
March 1, 2022
11:00 am

The Kaiser Family Foundation’s poll of 1,536 parents reveals divisions along the lines of race, ethnicity, income and vaccination status.

Dentsu Health’s Kent Groves on pandemic travel and his trusty guitar
Dentsu Health’s Kent Groves on pandemic travel and his trusty guitar
MM+M Staff
February 25, 2022
1:00 pm

The EVP, global head of strategy also talks about how studying science gave him ‘that test-and-learn mentality’ and what led him into the industry.

5 campaigns that remind us to take risks
5 campaigns that remind us to take risks
MM+M Staff
February 4, 2022
12:00 pm

Imre’s Jennifer Kurowski highlights bold, risk-taking campaigns that break through the clutter and pay off in a big way.

(Re)-meet the hospitalists and their evolving COVID-era needs
(Re)-meet the hospitalists and their evolving COVID-era needs
Sarah Mahoney
February 2, 2022
12:00 pm

Hospitalists were hard to reach before the pandemic. Facing mental and physical exhaustion, they’re an even tougher sell now.

Medical marketers prepare for ‘new not-normal’ after COVID
Medical marketers prepare for ‘new not-normal’ after COVID
Phillip Pantuso
February 1, 2022
12:00 pm

The changes thrust upon organizations by the pandemic has led many marketers to make lemonade out of lemons, but these adaptations have become a central part of post-pandemic plans.

Healthcare workers are… vaccine skeptics?
Healthcare workers are… vaccine skeptics?
MM+M Staff
January 31, 2022
11:00 am

A study of 1,974 healthcare workers reveals that a non-small number are continuing to decline shots, even when their employment is on the line.

Doing digital differently: Innovation, NFTs and more
Doing digital differently: Innovation, NFTs and more
John Newton
January 28, 2022
10:30 am

Goodbye, tactical silos. Hello, balancing the ‘now’ with the ‘new.’

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