Following a life-altering diagnosis in his teens, Chris Schneider embarked on a journey that lead that led to his current role as Roku’s health and wellness lead.
Nearly every healthcare organization devotes a non-small percentage of its resources to innovation. Here, leaders from Moderna, GE HealthCare and GoodRx share their approaches.
Pharma marketing transformation survey: An innovation imperative?
The first MM+M/Publicis Health Pharma Marketing Transformation Survey suggests that, despite progress, pharma has only scratched the surface of digitally enabling the marketing function.
Private View: 5 campaigns that use sound in novel ways
The industry awaits a number of readouts and approvals for drugs that address market gaps and enrich treatment landscapes — with huge sales potential to boot.
We gave ChatGPT a succinct assignment: “Write a 900-word blog post on the use of data in healthcare marketing.” Was everybody’s favorite language-model-based chatbot up to the task?