We gave ChatGPT a succinct assignment: “Write a 900-word blog post on the use of data in healthcare marketing.” Was everybody’s favorite language-model-based chatbot up to the task? To find out, we shared the text with three AI experts — CMI Media Group EVP, product strategy and transformation Jose Ferreira, PatientPoint chief data and technology officer Damon Ragusa and Real Chemistry director of AI product management Romain Bogaerts — and asked them to annotate it. Without spoiling anything, we can safely say that we’re not as worried about AI replacing us as we were prior to this exercise.

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