Purohit venture arm seeks to back biotech start-ups through ‘service as currency’ model
The women-led investment firm fills a niche between a traditional venture fund and a commercialization agency, founder says.
The women-led investment firm fills a niche between a traditional venture fund and a commercialization agency, founder says.
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
While all companies are adapting to the COVID-19 pandemic with new ways of protecting their employees, customer relationships and core brand businesses, the particulars of each business sector’s “new normal” are going to vary.
Marketers from GoodRx and Rx Edge Media Network share their insights.
Findings from our survey on promotion in the time of coronavirus, plus a glimpse at the post-Covid marketing landscape, from virtual engagement and communication to telemedicine.
Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint – and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time.
Todd Haskell is a veteran of Meredith and The New York Times.
A quick poll taking our readers’ pulse on budgets and a number of coronavirus-related concerns.
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
A recent trip to the West Coast for a health conference showed the importance of personal experience in health marketing, with or without handshakes.