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Choose your own adventure
Choose your own adventure
Lecia Bushak
September 10, 2021
10:30 am

As healthcare companies seek to bulk up their data and analytics offerings, the choice often comes down to a simple question: Build or buy?

Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Marc Iskowitz
August 27, 2021
9:38 am

Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.

With $1.6M in donated media, industry pro-vax push goes to college
With $1.6M in donated media, industry pro-vax push goes to college
Marc Iskowitz
August 12, 2021
11:35 am

Five takeaways from the pharma marketing industry’s latest vaccination push.

Will kids listen to the government’s ‘influencer army’ and get vaccinated?
Will kids listen to the government’s ‘influencer army’ and get vaccinated?
Aleda Stam
August 6, 2021
10:54 am

A bigger influencer isn’t always better for promoting youth shots as authenticity is key, say experts. Oh, and avoid TikTokers.

Study: Medical marketers need to target NPs, PAs
Study: Medical marketers need to target NPs, PAs
Lecia Bushak
August 3, 2021
5:16 pm

As their roles continue to expand, NPs and PAs want more attention from companies who have traditionally focused their efforts on physicians.

6 Lessons from Labcorp’s pandemic-era rebrand
6 Lessons from Labcorp’s pandemic-era rebrand
Allison Rhee
August 2, 2021
3:16 pm

CMO Amy Summy, who joined the company in March 2020, looks back on a process that was anything but ordinary.

Aduhelm marketing tactics draw increased scrutiny
Aduhelm marketing tactics draw increased scrutiny
Marc Iskowitz
July 26, 2021
3:34 pm

Already mired in controversy, the Alzheimer’s drug came under fresh scrutiny for its marketing, as Biogen execs reported slow sales and sought to fend off criticism.

OOH creativity gets innovative as pandemic restrictions lift
OOH creativity gets innovative as pandemic restrictions lift
Mariah Cooper
July 20, 2021
4:32 pm

Brands are fighting to stand out as people return to commuting and outdoor gathering.

Culture Keepers: The vital call for marketing strategy evolution in healthcare
Culture Keepers: The vital call for marketing strategy evolution in healthcare
Cassandra Sinclair
Dr. Ankit Vahia
June 15, 2021
5:00 am

Grey has been helping its clients speak the language of culture for decades. Cultural insights overlaid with behavior have driven Famously Effective Ideas for our clients, solved business challenges and changed the perception of brands and categories.

MM+M Marketers @ Home 6.10.21: Eli Lilly’s Roni Chase
MM+M Marketers @ Home 6.10.21: Eli Lilly’s Roni Chase
MM+M Staff
June 11, 2021
12:50 pm

Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma’s commercial strategy.

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