A new study suggests creative departments are struggling to keep up data-driven advertising.
Marketing
Marketers on partnering with data-driven services and tech companies
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
How programmatic technology will change the way marketers do business
CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.
How inside out CRM makes the point of care everywhere
In this video, Marc Benjamin, CEO of Convergence Point Media, describes how new platforms and technologies are giving pharma marketers the ability to identify their priority segments and create personalized experiences at scale, better engaging HCPs and empowering patients much further up in the communication funnel.
CEO: Marketing plan for anti-epileptic aims to distinguish it from sea of other cannabis drugs
A central component of the Epidiolex marketing strategy involves highlighting the drug’s efficacy and safety profile, not its precedent-setting CBD component.
GSK moves global Panadol ad business from Grey to bespoke WPP team
WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.
UK health agency ramarketing expands in US on back of client wins
North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.
Survey finds marketing salaries are up, but gender gap widens in life sci
Salaries surged 4.8% in 2018 and are up 18.2% the past two years. But while respondents report a high degree of job satisfaction, a growing gender gap in salary remains a black eye for the business.
GSW’s creative council looks to ‘protect ideas, nurture them,’ and solve human problems
GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.
