Marketing

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Metagenics taps R/GA for national creative, strategic duties
Metagenics taps R/GA for national creative, strategic duties
Jack O'Brien
May 16, 2023
1:04 pm

Vitamins and supplements company Metagenics chose R/GA to lead its creative and strategic efforts going forward.

The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
Marc Iskowitz
April 27, 2023
2:04 pm

The FTC may have exaggerated its penalty authority for health firms, legal experts say.

The Wild West of cannabis marketing
The Wild West of cannabis marketing
Sarah Mahoney
April 24, 2023
11:00 am

Patient and consumer interest couldn’t be higher. Here’s how marketers can meet demand.

Xcopri is making a splash with rainstorm experience at AAN
Xcopri is making a splash with rainstorm experience at AAN
Marc Iskowitz
April 21, 2023
10:00 am

The simulated squall is meant to illustrate Xcopri’s possibility of zero seizures.

TransUnion expands partnership with Datavant as it moves more deeply into healthcare marketing
TransUnion expands partnership with Datavant as it moves more deeply into healthcare marketing
Marc Iskowitz
April 20, 2023
3:15 pm

The TransUnion-Datavant integration promises to improve campaign measurement as well as channel optimization.

Healthcare marketers pinpoint boosting patient appointments as biggest success in 2022
Healthcare marketers pinpoint boosting patient appointments as biggest success in 2022
Lecia Bushak
April 19, 2023
2:25 pm

Nearly 75% of healthcare marketers said they are evaluated based on their success in driving appointment bookings in a recent survey.

Bliss Group promotes three to EVP
Bliss Group promotes three to EVP
Eric Berger
April 14, 2023
4:32 pm

Alexis Odesser will co-lead the business of health practice.

Marketers spent nearly $1 billion on subpar ads in 2022
Marketers spent nearly $1 billion on subpar ads in 2022
Sabrina Sanchez
April 5, 2023
2:30 pm

A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.

The end of TikTok? Influencer marketing pros prep for possible ban
The end of TikTok? Influencer marketing pros prep for possible ban
Chris Daniels
March 24, 2023
2:30 pm

The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.

Marketers expected to scrutinize partner contracts post-SVB collapse
Marketers expected to scrutinize partner contracts post-SVB collapse
Campaign US Staff
March 20, 2023
1:30 pm

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

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