Why marketing basics can help improve mental health
Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work.
Marketing
Marketing is fueling the march toward precision oncology, says Caris chief commercial officer
Oncology is moving toward a future in which treatments are genetically matched to patients’ tumors. But we won’t get there without generating a lot more awareness about molecular diagnostics, says Caris’ commercial chief.
Juul suspends product advertising as new CEO steps in
K.C. Crosthwaite is replacing Kevin Burns as CEO.
Inside two campaigns that unlock the broad potential of behavioral marketing
MM&M examines two behavioral marketing campaigns that go beyond outlining a series of preventative actions and into the realm of addressing ingrained habits and biases.
Cannabis company CMO brings conventional thinking to unconventional biz
Upstart NorCal Cannabis brings aboard experienced marketer Joel Lunenfeld to help brand something that’s never been branded before.
Evolus is doing things differently than Allergan. Maybe too differently
The maker of Jeuveau is wading into territory, both geographically and on social media, that some see as problematic.
Philip Morris International suspends iQOS influencer campaigns
PMI has suspended the use of influencers to promote its iQOS heated tobacco products after it emerged that an ambassador was younger than 25, the minimum age its own policies prescribe for influencer campaigns.
Marketers share strategies that position brands for success
Industry leaders suggest strategies marketers can use to position brands for success.
MM&M Transforming Healthcare Conference connects marketers with emerging trends
The conference, May 8 in NYC, convenes one of the most diverse, forward-looking faculty for a single day spent exploring healthcare’s cutting edge.
Karen Newmark talks about bringing her marketing expertise to the POC space
Agency and big pharma veteran has been executive director of PoC3 since November.
