Ipsen loses another legal fight over biologic classification; Viking announces plan to bring injectable GLP-1 into Phase 3 study sooner; GE HealthCare makes moves with Amazon Web Services to develop Generative AI services.
Google scraps plans to deprecate third-party cookies in Chrome
CMI Media Group debuted its Sports Marketing Center of Excellence in a bid to support clients looking to engage with healthcare professionals and patients by way of athletics.
We Heart Healthy Vaginas: Wisp campaign challenges women’s health taboos
Mayo Clinic Labs’ Dr. Bill Morice, who’s also board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare.
Based on a report by WSJ, the potential acquisition by Tata Consultancy Services would place the company alongside the likes of Accenture and Deloitte in offering integrated digital transformation and creative services.
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of ‘green growth’ and ‘degrowth’ to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
AI Deciphered: Discovering the Potential for Marketers and Communicators