Marketing

All articles by Marketing

PulseCX acquired by BW Health Group
PulseCX acquired by BW Health Group
Marc Iskowitz
December 6, 2022
2:14 pm

The indie agency will be integrated with BW Health Group’s other full-service shop, Benchworks.

‘Do no harm’ applies to startups, too. Healthcare marketers on harsh prison sentence for Elizabeth Holmes
‘Do no harm’ applies to startups, too. Healthcare marketers on harsh prison sentence for Elizabeth Holmes
Marc Iskowitz
November 23, 2022
11:25 am

See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.

Study: Majority of patients see providers with access to POC media
Study: Majority of patients see providers with access to POC media
Larry Dobrow
November 23, 2022
9:43 am

The report, from the Point of Care Marketing Association and MedFuse, is designed to illustrate the increasing reach of POC marketing.

Almost half of women say media, advertising shy away from women’s health issues: Study
Almost half of women say media, advertising shy away from women’s health issues: Study
Jack O'Brien
November 10, 2022
4:05 pm

A majority of women also said depictions of weight are unrealistic.

CMS bent on cleaning up ‘aggressive’ Medicare Advantage marketing
CMS bent on cleaning up ‘aggressive’ Medicare Advantage marketing
Marc Iskowitz
November 10, 2022
7:00 am

Secret shoppers and pre-approval of TV spots are some of the ways the agency is putting Medicare Advantage plans on notice.

What the midterm election results mean for medical marketers
What the midterm election results mean for medical marketers
Lecia Bushak
November 9, 2022
12:51 pm

Five states voted to protect abortion rights, while the healthcare industry will see some repercussions on Medicaid, marijuana and healthcare access.

Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise
Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise
Lecia Bushak
October 25, 2022
7:00 am

A Doximity report found that 65% of doctors don’t have enough time to learn about clinical trials or new treatments.

How do pharma marketers reach ‘no-see docs’?
How do pharma marketers reach ‘no-see docs’?
Lecia Bushak
October 19, 2022
9:42 am

Given the progressive decline in the number of physicians deemed accessible over the last decade, marketers need to think of new digital-driven ways to reach them.

Using POC marketing to spark joy on first day of Digital Pharma East 2022
Using POC marketing to spark joy on first day of Digital Pharma East 2022
Lecia Bushak
October 18, 2022
3:48 pm

The week-long event kicked off with sessions on data, marketing trends and point of care.

Fingerpaint seeks to ‘replicate personal outreach in a digital world’
Fingerpaint seeks to ‘replicate personal outreach in a digital world’
Larry Dobrow
October 18, 2022
1:13 pm

The organization’s Elevalt tool is designed to remove guesswork from the omnichannel marketing mix.

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