Announcing MM&M Transform: The future of health marketing
Our annual spring conference will take place on May 13 in NYC.
Marketing
Health, pharma TV ad spending stays strong
But TV ad spending in general is set to hit its lowest level in a decade, according to WARC.
Q&A: Conservatism is the play for cannabis brand dosist
Campaign talked to the company’s CMO about educating consumers and employing traditional marketing.
Hims & Hers’ CEO tackles stigma, shame and healthcare access
Since launching in 2017, the healthcare startup has been making waves with its innovative style and simple, impactful messaging.
Why marketing basics can help improve mental health
Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work.
Marketing is fueling the march toward precision oncology, says Caris chief commercial officer
Oncology is moving toward a future in which treatments are genetically matched to patients’ tumors. But we won’t get there without generating a lot more awareness about molecular diagnostics, says Caris’ commercial chief.
Juul suspends product advertising as new CEO steps in
K.C. Crosthwaite is replacing Kevin Burns as CEO.
Inside two campaigns that unlock the broad potential of behavioral marketing
MM&M examines two behavioral marketing campaigns that go beyond outlining a series of preventative actions and into the realm of addressing ingrained habits and biases.
Cannabis company CMO brings conventional thinking to unconventional biz
Upstart NorCal Cannabis brings aboard experienced marketer Joel Lunenfeld to help brand something that’s never been branded before.
Evolus is doing things differently than Allergan. Maybe too differently
The maker of Jeuveau is wading into territory, both geographically and on social media, that some see as problematic.
