PMI has suspended the use of influencers to promote its iQOS heated tobacco products after it emerged that an ambassador was younger than 25, the minimum age its own policies prescribe for influencer campaigns.
Industry leaders suggest strategies marketers can use to position brands for success.
The conference, May 8 in NYC, convenes one of the most diverse, forward-looking faculty for a single day spent exploring healthcare’s cutting edge.
Agency and big pharma veteran has been executive director of PoC3 since November.
Empathy-driven analytical techniques should be an integral method for inventing new solutions to patients’ problems.
Belle Frank is chief strategy officer, global health practice at VMLY&R.
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
The Medical Advertising Hall of Fame welcomes its first all-women class with Carol DiSanto and Charlene Prounis.
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
“Father of direct marketing” created a trillion-dollar industry.
