Marketing

All articles by Marketing

These 3 cultural truths are the key to Hispanic healthcare marketing
These 3 cultural truths are the key to Hispanic healthcare marketing
Diana Brooks
January 13, 2022
1:00 pm

Different communities have their own languages of choice, agency and trust.

What the Elizabeth Holmes verdict could mean for marketing
What the Elizabeth Holmes verdict could mean for marketing
Marc Iskowitz
January 7, 2022
4:45 pm

Stan Fiorito, a former group account director at TBWA\Chiat\Day, recalls his tenure working on the Theranos business — and what he learned from it.

Send MM+M your holiday videos and cards
Send MM+M your holiday videos and cards
MM+M Staff
December 10, 2021
1:59 pm

We’ll publish some of the smartest, weirdest and otherwise most creative offerings across MM+M’s digital channels the week of December 21.

A video game as a healthcare network brand experience?
A video game as a healthcare network brand experience?
Lecia Bushak
December 10, 2021
12:00 pm

Daniel Brian Advertising’s ‘Castle on the Coast’ game for Valley Children’s Healthcare seeks to expand the marketing playbook – and bring joy to patients along the way.

Marketers prepare for the COVID endgame
Marketers prepare for the COVID endgame
Larry Luxner
December 3, 2021
11:00 am

2022 could bring about the end of the pandemic. The medical marketing community has plenty of ideas about how to accelerate the process.

Diversity in healthcare marketing nowhere near enough
Diversity in healthcare marketing nowhere near enough
Lecia Bushak
November 17, 2021
1:15 pm

The ANA/AIMM report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.

J&J reshuffles house of iconic brands
J&J reshuffles house of iconic brands
Marc Iskowitz
November 12, 2021
2:19 pm

The move will separate the consumer-facing unit — synonymous with brands like Band-Aids and Tylenol — from the pharma and med device franchises.

Read This: Zoloft’s “clinically depressed icon”
Read This: Zoloft’s “clinically depressed icon”
MM+M Staff
November 12, 2021
10:21 am

The iconic Sad Blob character changed the marketing of depression therapies.

Marketing ‘reactivates’ regional health system
Marketing ‘reactivates’ regional health system
Marc Iskowitz
November 9, 2021
4:17 pm

Patients avoided basic medical care last year. An AI-driven marketing campaign helped bring them back.

Five questions with… Notre Dame marketing professor Mitchell Olsen
Five questions with… Notre Dame marketing professor Mitchell Olsen
Lecia Bushak
October 28, 2021
5:08 pm

Olsen shares details on his recent research around market segmentation and vaccine hesitancy.

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