Purohit venture arm seeks to back biotech start-ups through ‘service as currency’ model
The women-led investment firm fills a niche between a traditional venture fund and a commercialization agency, founder says.
Marketing
Publicis Groupe launches money-back guarantee to marketers
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Navigating pharma marketing in the COVID-19 era
While all companies are adapting to the COVID-19 pandemic with new ways of protecting their employees, customer relationships and core brand businesses, the particulars of each business sector’s “new normal” are going to vary.
Marketers share specialty pharma campaigns with strong results
Marketers from GoodRx and Rx Edge Media Network share their insights.
Healthcare marketers slash budgets, step up digital, as COVID-19 forces an evolution
Findings from our survey on promotion in the time of coronavirus, plus a glimpse at the post-Covid marketing landscape, from virtual engagement and communication to telemedicine.
The MM&M Podcast 3.26.2020: Outcome Health’s Matt McNally
Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint – and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time.
Hearst’s Todd Haskell pushes to connect health and wellness marketers with millennials and boomers
Todd Haskell is a veteran of Meredith and The New York Times.
Survey: Healthcare marketing budgets in the time of coronavirus
A quick poll taking our readers’ pulse on budgets and a number of coronavirus-related concerns.
Two behavioral marketing campaigns illustrate challenges resonating with patients
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
A new deal with healthcare marketers, but let’s not shake on it
A recent trip to the West Coast for a health conference showed the importance of personal experience in health marketing, with or without handshakes.
