Empathy in analytics: The promise of data
Empathy-driven analytical techniques should be an integral method for inventing new solutions to patients’ problems.
Marketing
Clarity in DTC TV ad drug pricing
Belle Frank is chief strategy officer, global health practice at VMLY&R.
Marketers discuss how they use AI, marketing tech, and analytics to find participants for clinical research
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
Latest MAHF inductees look back on careers well spent
The Medical Advertising Hall of Fame welcomes its first all-women class with Carol DiSanto and Charlene Prounis.
7 things to know from Dartmouth’s medical marketing study
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
Lester Wunderman passes away aged 98
“Father of direct marketing” created a trillion-dollar industry.
GSK and Pfizer to merge consumer healthcare brands
GSK would have more than two-thirds of equity in new company.
Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
Marketers on partnering with data-driven services and tech companies
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
