Google burns the cookies (and what it means for healthcare marketing)
Here are five things you can do to prepare for the inevitable change ahead.
Marketing
W2O acquires advertising, medical education firm 21Grams
This is W2O’s fourth recent acquisition.
Report: Motivating doctors to make the best health decisions
Wunderman Thompson Health tested how different message styles motivate doctors to order a routine test.
Marketers: Focus on fundamentals to make a return this year
Whither the shiny technology? Fads will give way to more focus on behavior change, campaign planning and execution this year, some marketers predict.
The MM&M Podcast 12.20.2019: Bristol Myers-Squibb’s Lisa Flaiz
MM&M’s Marc Iskowitz chats with Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol Myers-Squibb, on the defining marketing trends of 2019.
We’ve got your 2019 pharma marketing milestones right here
Marketers and consultants across biopharma, med-tech and agency recall the marketing milestones that defined the past year.
Announcing MM&M Transform: The future of health marketing
Our annual spring conference will take place on May 13 in NYC.
Health, pharma TV ad spending stays strong
But TV ad spending in general is set to hit its lowest level in a decade, according to WARC.
Q&A: Conservatism is the play for cannabis brand dosist
Campaign talked to the company’s CMO about educating consumers and employing traditional marketing.
Hims & Hers’ CEO tackles stigma, shame and healthcare access
Since launching in 2017, the healthcare startup has been making waves with its innovative style and simple, impactful messaging.
