Marketing

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‘A healing moment’: Healthcare marketing dispatches from Cannes 2022
‘A healing moment’: Healthcare marketing dispatches from Cannes 2022
Jack O'Brien
June 23, 2022
4:04 pm

Marketing leaders say campaigns honored at the French festival signified that brands are focusing on purpose-driven advertising.

The data dilemma, continued
The data dilemma, continued
Jack O'Brien
June 15, 2022
1:30 pm

The healthcare industry is awash in data, but marketers need to be careful about how they collect and use it in order to remain HIPAA-compliant.

What PE-backed healthcare orgs expect from their marketing people
What PE-backed healthcare orgs expect from their marketing people
Jack O'Brien
June 1, 2022
2:43 pm

In an era where everything is measurable, marketers need to demonstrate progress every step of the way.

Interpublic, Omnicom CEOs condemn Texas elementary school mass shooting
Interpublic, Omnicom CEOs condemn Texas elementary school mass shooting
Diana Bradley
May 27, 2022
10:30 am

Omnicom CEO John Wren also said the holding company supports ‘common sense gun legislation.’

‘Cure for Racism’ plants fake pillboxes to counter Asian hate
‘Cure for Racism’ plants fake pillboxes to counter Asian hate
Lecia Bushak
May 26, 2022
2:45 pm

The pillboxes also urge people to check out StopAAPIhate.org, a nonprofit that aims to educate, raise awareness and report hate crime incidents.

How marketers can navigate changing consumer expectations for healthcare
How marketers can navigate changing consumer expectations for healthcare
Jack O'Brien
May 23, 2022
3:13 pm

Data-driven strategies that focus on patient needs will provide pharma companies with more opportunity to reach increasingly elusive consumers.

In Buffalo’s wake, marketers look at gun violence through a public health lens
In Buffalo’s wake, marketers look at gun violence through a public health lens
Jack O'Brien
May 18, 2022
1:22 pm

The focus of Americans has returned anew to the effects of gun violence and preventing it in the future.

MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back?
MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back?
MM+M Staff
May 17, 2022
4:54 pm

With SCOTUS poised to strike down Roe v. Wade, telemedicine abortion providers are ramping up their communication about safe access.

PhysIQ hires a pair of commercial execs
PhysIQ hires a pair of commercial execs
Marc Iskowitz
May 16, 2022
9:00 am

The execs will oversee the wearables firm’s life sciences practice and take the lead on marketing efforts.

Why healthcare marketers need to reach consumers through their mobile devices
Why healthcare marketers need to reach consumers through their mobile devices
Jack O'Brien
May 6, 2022
12:10 pm

With spending on digital ads on the rise, marketers need to gain consumer mind- and wallet-share quickly or lose out, according to AdTheorent CEO Jim Lawson.

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