Marketers share 3 steps they’ve taken to integrate behavioral science into marketing
Marketers from Purohit Navigation, Concentric Health Experience, MicroMass Communications and Sonic Health discuss behavioral science in marketing.
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Digital governance: A harmonized approach to drive business results
“Digital governance has reached a critical tipping point,” said Zoe Dunn of Hale Advisors, launching the discussion at last month’s MM&M roundtable on this pivotal topic.
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The emergence of pharmacy fraud in co-pay programs
Tim Ogren, SVP, products at TrialCard weighed in on fraud involving pharmaceutical manufacturers’ patient co-pay and voucher programs.
Meeting patients where they are
Pharma marketers and seasoned industry experts discussed the right time and the right way to engage with patients at MM&M and Snow Companies’ recent roundtable discussion in Boston.
How marketers can learn to optimize point of care communication
Four marketers share how others can learn to optimize point of care communication.
How can pharma demonstrate value to patients?
Is drug transparency an opportunity for pharma? In this next edition of MM&M’s Spotlight series, Fingerpaint’s Michelle Petroff discusses how drug transparency can help pharma demonstrate value to patients.
Time to reimagine engagement
How to offset declining access to physicians? Tracy Doyle, managing partner, engagement transformation, explains eNOVA’s vision for 2019: One platform that integrates technologies—from speaker bureaus to virtual and digital engagement tools—to strategically deliver coveted content across the healthcare ecosystem.
Emerging market trends shape hub/market access
How are developments in drug price transparency, value-based care and consumerism shaping hub/market access? A quartet of industry experts distill these emerging market trends in this latest video from MM&M’s Spotlight series, sponsored by TrialCard.
Machine learning for real-world engagement
Aptus Health is leveraging artificial intelligence to provide its clients with a deeper understanding of how HCPs consume data to better equip them to reach, engage with and influence this critical cohort.
Bringing value to the HCP
How can healthcare marketers deliver value when engaging with physicians? To start, find the intersection points for the pharma brand and the HCP, says Lorna Weir, founding partner of Elevate Healthcare.
ISO/IEC 27001: The path to securing healthcare data
To guarantee the security of its clients’ and patients’ data, TrialCard became ISO/IEC 27001 certified.
Marketers share strategies that position brands for success
Industry leaders suggest strategies marketers can use to position brands for success.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
