Partner Content - MM&M - Medical Marketing and Media


Interview | John Strapp, The Kinetix Group

Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it’s really a B2B sell, explains The Kinetix Group’s John Strapp.

Interview | Sonja Foster-Storch & Michael Austin, GSW

Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.
Kerry Murphy, Synapse

Interview | Kerry Murphy, Synapse

Synapse executive vice president Kerry Murphy explains the struggles and triumphs of the real-world applications of data analytics.