Marketers describe how they expect business to change in the wake of COVID-19

Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.

Creating stronger health communities: Podcasts to listen to now

Podcasts have the potential to be the foundation of the new patient engagement model. Guidemark Health delves into two of the best in the business.

Ready or Not: A fundamental perspective on the changing future of field sales

First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.

How COVID-19 is changing the way you see your doctor

In a recent ZOOM interview with Dr. Robin Peace, a Family Medicine specialist from Lumberton, NC, we discussed the COVID19 pandemic and the impact it’s had on the way healthcare providers are managing their practices.

Thriving in times of unexpected change by recalibrating your marketing mix

Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.

The benefits of integrating adherence and engagement into copay and hub programs

According to a study published in The Permanente Journal, medication non-adherence is one of the most prevalent problems among people with chronic illnesses and just one of the few “missed opportunities” that plague pharmaceutical companies.

Marketers share specialty pharma campaigns with strong results

Marketers from GoodRx and Rx Edge Media Network share their insights.

Splice Agency on the differences between East and West Coast biopharma

A half-day event at Splice headquarters in San Francisco focused on the differences between East and West Coast biopharma, both in culture and how they approach customers.

Virtual meetings: The show must go on

Although we’re physically distant from one another, that doesn’t mean we have to remain socially or intellectually distant from one another. Fortunately, the technology needed to maintain productivity through difficult times is readily available.

Do you have a field team contingency plan?

In light of COVID-19, transitioning field teams to remote teams requires more than putting a phone in their hands. Experts in remote engagement can share best practices and provide support to prepare field teams to effectively engage across all remote channels.