Partner Content - MM&M - Medical Marketing and Media



In the Drive for Audience Engagement, a Key Factor Surfaces

In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.

How inside out CRM makes the point of care everywhere

 In this video, Marc Benjamin, CEO of Convergence Point Media, describes how new platforms and technologies are giving pharma marketers the ability to identify their priority segments and create personalized experiences at scale, better engaging HCPs and empowering patients much further up in the communication funnel.
scott dulitz trialcard

Hub Trends Status Update | TrialCard

At the HUB and SPP Model Optimization conference in San Diego, TrialCard gathered a panel of industry experts to outline opportunities and challenges for hub programs. Topics covered include: enrollment and intake, access and affordability, and adherence and engagement.