A sponsored MM+M podcast with Komodo Health
Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more.
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Think you’re ready for what’s coming in 2021? Think again.
When breakthrough, first-of-their-kind treatments gain approval, the clinical and commercial plans have to be smarter, faster and more flexible. And we think we’re on to something lifechanging for our clients.
LATEST PARTNER CONTENT
A sponsored MM+M podcast with GCI Health’s Kristin Cahill
Cahill talks culture, clients and leadership succession amid a pandemic.
2021: A look at what the year ahead may hold for the healthcare industry
The year will be a time for rebalancing and reflecting.
MM+M Places to Be: GCI Health
Find out more about GCI’s professional development opportunities, benefits, work/life balance and more.
Why is it so difficult for Healthcare Brands to establish and maintain solid with HCPS?
Elsevier’s white paper ‘Rethink Clinical Content’ provides the data and insights into what makes leading healthcare companies successful when connecting with physicians and other HCPs.
Being ‘Patient’: Make Marketing More Human
Imre Health’s Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art’s Ellen Lupton and MM&M’s Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing.
How AM Trace can support local public health departments in defeating COVID-19
AM Trace can serve as an extension of your team on COVID-19 vaccine management and distribution, testing logistics and contact tracing.
Decoding HCPs’ evolving relationships with pharma, peers and the patient
A Q+A with Kara Dugan, president, Razorfish Health, and MM+M general manager and editor-in-chief Steve Madden.
Health Media Network and Meredith: Better together
Welcome to the new waiting room.
Investing in Health Users’ Needs: 4 Keys to Connection
MM+M hosted “Investing in Health Users’ Needs: 4 Keys to Connection,” a roundtable, sponsored by Verywell, that brought together pharma marketers and digital leaders in the healthcare space.
Campaigns that prove omnichannel marketing initiatives produce results
Marketers from IPNY, Fishawack Health and Ogilvy Health discuss omnichannel marketing initiatives.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
