GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.
Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it’s really a B2B sell, explains The Kinetix Group’s John Strapp.
Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.
Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.
How can consumer marketing behavior be integrated into the clinical trial space? At Cannes, Angela Radcliffe, GM of clinical trial solutions at PulsePoint, and Mark Evans, innovation director at Langland, discuss why it’s imperative to change how clinical trials are marketed.
PulsePoint’s chief revenue officer Chris Neuner talks trends, technology, and why personalization is having its day in the sun.
Synapse executive vice president Kerry Murphy explains the struggles and triumphs of the real-world applications of data analytics.
Ritesh Patel of Ogilvy Wellness Consulting, Jason Sperling of RPA, and Ed Stapor of Havas Health tackle the trends at Cannes with Chris Neuner of PulsePoint, the panel’s sponsor.
According to a 2014 study conducted by The Human Rights Campaign, the largest LGBTQ civil rights advocacy group in the U.S., 53% of all LGBTQ workers nationwide “hide who they are in the workplace.”
A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences.