Marketers answer the question: How can marketers take advantage of online health community forums to further drive patient engagement and trust?
From value-based payment models to the 21st Century Cures Act, healthcare is experiencing seismic shifts. Denise Juliano, group vice president of life sciences for Premier, a health improvement company, explains how these shifts are impacting the different stakeholders across the ecosystem.
Here are three examples of ways that pharma could enhance the patient experience and bring hope.
Maximize your engagement with specialty providers and gain valuable insights on their perspectives through Cardinal Health’s Specialty Summits.
PulsePoint’s first ever Digital Health Forum brought together top experts in healthcare, data, technology, and media to examine how the personalization of healthcare is radicalizing and reshaping the way marketers and technologists interact with patients.
Tara Herington, VP Cardinal Health, Sonexus, Access and Patient Support addresses why patient adherence is a challenge and other pressing questions surrounding the patient journey.
An effective path to optimized market access starts with a more efficient means to gather real world evidence.
EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.
McCann Health’s Global Scientific Council drives the scientific agenda forward at the United Nations.
In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.