Three approaches to engaging podcast enthusiasts
Podcasts have exploded in popularity in recent years. But, advertising in podcasts requires a different approach from other media efforts.
-
-
Unpacking what HCP engagement means today
Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?
LATEST PARTNER CONTENT
LIONS Live launches on June 22, 2020 for a global meeting of minds
Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere who believes in creative possibility.
A catalyst for change: How COVID-19 is accelerating the pace of healthcare marketing evolution
How can the healthcare marketing emerge stronger from the COVID-19 pandemic? According to 2e CEO Ross Toohey, we can start by bucking entrenched perceptions about how business should be conducted and exploring new engagement tools and tactics.
From Me to We: Rethinking health perceptions in the age of COVID-19
On May 20, Hearst Magazines will share the learnings of its vanguard study, as part of its inaugural Health & Wellness Summit, a free, hour-long virtual event for marketing and advertising professionals looking to reach and engage today’s health consumer.
Marketers describe how they expect business to change in the wake of COVID-19
Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.
Creating stronger health communities: Podcasts to listen to now
Podcasts have the potential to be the foundation of the new patient engagement model. Guidemark Health delves into two of the best in the business.
Ready or Not: A fundamental perspective on the changing future of field sales
First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.
How COVID-19 is changing the way you see your doctor
In a recent ZOOM interview with Dr. Robin Peace, a Family Medicine specialist from Lumberton, NC, we discussed the COVID19 pandemic and the impact it’s had on the way healthcare providers are managing their practices.
Thriving in times of unexpected change by recalibrating your marketing mix
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
The benefits of integrating adherence and engagement into copay and hub programs
According to a study published in The Permanente Journal, medication non-adherence is one of the most prevalent problems among people with chronic illnesses and just one of the few “missed opportunities” that plague pharmaceutical companies.
Marketers share specialty pharma campaigns with strong results
Marketers from GoodRx and Rx Edge Media Network share their insights.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
