MM+M podcast with Healthline Media: Episode 2
Heathline Media’s Brendan McHenry discusses complementary health and financial wellness as pillars of the company’s Whole Person Health Initiative.
-
-
Rewriting the traditional launch playbook
For the growing number of HCPs who are digital natives, digital channels provide a more convenient and flexible way to engage in launches moving forward.
LATEST PARTNER CONTENT
Debunking telemedicine myths beyond the pandemic
The reality is telemedicine is here to stay.
MM+M podcast with DeepIntent
Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.
5 essential stats to know about the role of online patient communities in 2021
Online condition communities play a more vital role than ever in the lives of patients. What does this mean for pharma brand marketers?
MM+M podcast with Healthline Media
Healthline Media’s Kate Gallagher presents the company’s multi-faceted Whole Person Health Initiative program.
Oncology communications: 5 reasons to make the move
Oncology is one of the most rapidly growing and changing disease areas with the most investment in new scientific discoveries.
Empower patients through their mobile device and caregivers will thank you
Streamlining access to support services though a patient’s smartphone can help increase medication adherence while providing brands with more information about what types of support their patients truly value.
MM+M podcast with Splice: Episode 2
Splice’s Jonathan Peischl discusses the company’s ‘double-sided coin’ approach to focusing on its people.
MM+M podcast with OptimizeRx
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
MM+M podcast with Talking Medicines
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
MM+M video podcast with Intouch
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
