Interview | Justin Fadgen, Bulletin Healthcare
Bulletin Healthcare’s Justin Fadgen discusses why HCP-focused programmatic advertising is poised for continued growth.
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Marketers discuss types of content that appeal to time-constrained HCPs
What type of content appeals to time-constrained HCPs, and how can it be made as accessible as possible?
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GSW’s creative council looks to ‘protect ideas, nurture them,’ and solve human problems
GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.
Interview | John Strapp, The Kinetix Group
Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it’s really a B2B sell, explains The Kinetix Group’s John Strapp.
Marketers address data privacy and pharma’s use of messaging apps
Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.
Interview | Sonja Foster-Storch & Michael Austin, GSW
Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.
Live, from Cannes: Interview | Angela Radcliffe, PulsePoint & Mark Evans, Langland
How can consumer marketing behavior be integrated into the clinical trial space? At Cannes, Angela Radcliffe, GM of clinical trial solutions at PulsePoint, and Mark Evans, innovation director at Langland, discuss why it’s imperative to change how clinical trials are marketed.
Live, from Cannes: Interview | Chris Neuner, PulsePoint
PulsePoint’s chief revenue officer Chris Neuner talks trends, technology, and why personalization is having its day in the sun.
Interview | Kerry Murphy, Synapse
Synapse executive vice president Kerry Murphy explains the struggles and triumphs of the real-world applications of data analytics.
Live from Cannes: Sunset Panel in the Cabana, sponsored by PulsePoint
Ritesh Patel of Ogilvy Wellness Consulting, Jason Sperling of RPA, and Ed Stapor of Havas Health tackle the trends at Cannes with Chris Neuner of PulsePoint, the panel’s sponsor.
Fostering a diverse, inclusive work environment for LGBTQ talent
According to a 2014 study conducted by The Human Rights Campaign, the largest LGBTQ civil rights advocacy group in the U.S., 53% of all LGBTQ workers nationwide “hide who they are in the workplace.”
Comms outreach efforts pass the test for Interpace
A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
