Mobilizing Patient Engagement
EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.
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The true power of evidence and science
McCann Health’s Global Scientific Council drives the scientific agenda forward at the United Nations.
LATEST PARTNER CONTENT
In the Drive for Audience Engagement, a Key Factor Surfaces
In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.
Marketers on partnering with data-driven services and tech companies
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
How inside out CRM makes the point of care everywhere
In this video, Marc Benjamin, CEO of Convergence Point Media, describes how new platforms and technologies are giving pharma marketers the ability to identify their priority segments and create personalized experiences at scale, better engaging HCPs and empowering patients much further up in the communication funnel.
Hub Trends Status Update | TrialCard
At the HUB and SPP Model Optimization conference in San Diego, TrialCard gathered a panel of industry experts to outline opportunities and challenges for hub programs. Topics covered include: enrollment and intake, access and affordability, and adherence and engagement.
Personalized point-of-care communications drive awareness, adherence
Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.
McCann Health’s Global Scientific Council brings a valuable new resource for medicine, clients
This Council is designed to help patients, healthcare practitioners and society as a whole better understand the complexities surrounding health and medicine.
Marketers share new approaches that hold the most promise to remedy non-adherence
With the increasing use of tech to engage patients, what new approaches hold the most promise to remedy non-adherence?
AbelsonTaylor’s Jay Carter on competing for, and developing, talent
AbelsonTaylor’s Jay Carter suggests three practices to contend with the competitive personnel landscape.
Interview | Justin Fadgen, Bulletin Healthcare
Bulletin Healthcare’s Justin Fadgen discusses why HCP-focused programmatic advertising is poised for continued growth.
Marketers discuss types of content that appeal to time-constrained HCPs
What type of content appeals to time-constrained HCPs, and how can it be made as accessible as possible?
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
