In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
In this video, Marc Benjamin, CEO of Convergence Point Media, describes how new platforms and technologies are giving pharma marketers the ability to identify their priority segments and create personalized experiences at scale, better engaging HCPs and empowering patients much further up in the communication funnel.
At the HUB and SPP Model Optimization conference in San Diego, TrialCard gathered a panel of industry experts to outline opportunities and challenges for hub programs. Topics covered include: enrollment and intake, access and affordability, and adherence and engagement.
Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.
This Council is designed to help patients, healthcare practitioners and society as a whole better understand the complexities surrounding health and medicine.
With the increasing use of tech to engage patients, what new approaches hold the most promise to remedy non-adherence?
AbelsonTaylor’s Jay Carter suggests three practices to contend with the competitive personnel landscape.
Bulletin Healthcare’s Justin Fadgen discusses why HCP-focused programmatic advertising is poised for continued growth.
What type of content appeals to time-constrained HCPs, and how can it be made as accessible as possible?