Partner Content - MM&M - Medical Marketing and Media


Healthcare transformed

From value-based payment models to the 21st Century Cures Act, healthcare is experiencing seismic shifts. Denise Juliano, group vice president of life sciences for Premier, a health improvement company, explains how these shifts are impacting the different stakeholders across the ecosystem.

Highlights from Digital Health Forum | PulsePoint

PulsePoint’s first ever Digital Health Forum brought together top experts in healthcare, data, technology, and media to examine how the personalization of healthcare is radicalizing and reshaping the way marketers and technologists interact with patients.
kara herington cardinal health

Why is Patient Adherence Such a Challenge?

Tara Herington, VP Cardinal Health, Sonexus, Access and Patient Support addresses why patient adherence is a challenge and other pressing questions surrounding the patient journey.

In the Drive for Audience Engagement, a Key Factor Surfaces

In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.