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w2o marketing science summit

Marketing science summit

At W2O’s second Marketing Science Summit, pioneers in the fields of market research, social analytics and digital marketing shared the latest trends in marketing science, with a focus on the healthcare and tech industries.
Spectrum, science Jonathan

Science-first communications

Spectrum Science’s Jonathan Wilson, CEO, Michelle Gross, president, and Justin Rubin, chief creative officer, reflect on how the agency’s strategy-first approach is evolving, going beyond the ‘science quo” to deliver media-neutral “atomic creative” for client campaigns.

Roundtables

Roundtable: Social centricity in oncology

Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.