What would be your dream come true for healthcare in 2019?
For Crossix’s Sarah Caldwell, it all starts with data. Hear more predictions and trends for the coming year in this first edition of MM&M’s sponsored series, Outlook 2019.
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Are you making your health a priority?
GCI Health surveyed almost 300 women in the PR and marketing industry to find out why self-care often falls to the bottom of their to-do list.
LATEST PARTNER CONTENT
Marketers on taking advantage of online health community forums
Marketers answer the question: How can marketers take advantage of online health community forums to further drive patient engagement and trust?
Healthcare transformed
From value-based payment models to the 21st Century Cures Act, healthcare is experiencing seismic shifts. Denise Juliano, group vice president of life sciences for Premier, a health improvement company, explains how these shifts are impacting the different stakeholders across the ecosystem.
We are in the hope business
Here are three examples of ways that pharma could enhance the patient experience and bring hope.
Specialty Summits | Cardinal Health
Maximize your engagement with specialty providers and gain valuable insights on their perspectives through Cardinal Health’s Specialty Summits.
Highlights from Digital Health Forum | PulsePoint
PulsePoint’s first ever Digital Health Forum brought together top experts in healthcare, data, technology, and media to examine how the personalization of healthcare is radicalizing and reshaping the way marketers and technologists interact with patients.
Why is Patient Adherence Such a Challenge?
Tara Herington, VP Cardinal Health, Sonexus, Access and Patient Support addresses why patient adherence is a challenge and other pressing questions surrounding the patient journey.
Optimize market access with next-gen solutions
An effective path to optimized market access starts with a more efficient means to gather real world evidence.
Mobilizing Patient Engagement
EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.
The true power of evidence and science
McCann Health’s Global Scientific Council drives the scientific agenda forward at the United Nations.
In the Drive for Audience Engagement, a Key Factor Surfaces
In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
