Transitioning to a new service provider
Is your patient support services provider fulfilling its promise to your brand, your patients and your prescribing HCPs?
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The impact of user experience in health publishing
In this latest video from MM&M, Craig Haines, chief revenue officer for Verywell, details the tangible things a publisher can do to ensure a positive experience for its online visitors.
LATEST PARTNER CONTENT
Maximizing your digital investment
Steve Silvestro discusses OptimizeRx’s mission to transform communications across the healthcare community.
2019 Career and Salary Survey results remind Jay Carter of classic song lyric ‘Let the good times roll’
AbelsonTaylor’s EVP, business development dives into the 2019 Career and Salary Survey results.
The intersection of data and emotion
Finding the key to unlocking meaningful patient relationships.
Agency insiders discuss the reality of AR and VR
Industry leaders provide examples of when the technologies have worked — and when they haven’t.
Victory at search: Create brand content in the language of the audience
Is your brand content voice search optimized? Is it speaking the language of Siri and Alexa? How are surfing and opportunity analogous? This and more from Hans Kaspersetz, president and co-founder of Arteric. With Larry Dobrow, MM&M senior editor.
Making bold marketing choices: 4 ways to help embrace the risk
It takes guts to pick the campaign that had the most impact in research if it was polarizing. This is where a bold choice takes courage, and a plan for winning or learning.
Healthy conversations: Fostering better communication
Verywell’s Craig Haines discusses Healthy Conversations, a coaching tool that fuses technology with communication techniques to foster positive, empathetic dialogue between caregivers, family members and patients.
Flipping the Script: How can pharma right the ship and weather the current media firestorm?
Leaders in the biopharma and healthcare industries came together in Washington, D.C. in May for Flipping the Script, an intimate roundtable event produced by MM&M with our sponsor AbelsonTaylor.
Disrupting healthcare through video games
An unexpected tool is helping doctors diagnose and treat patients, and empowering pharma to drive engagement.
When it comes to pricing, how long can pharma companies hold out?
MM&M caught up with the cross-discipline Syneos Health Value & Access team at the company’s New York office for a discussion on the issues impacting product pricing and commercialization.
Roundtables
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Data, Technology, and Medicine: How They Intersect
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
