Partner Content - MM&M - Medical Marketing and Media

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Doctor in office working on laptop talking on phone

Unpacking what HCP engagement means today

Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?

Roundtables

Roundtable: Social centricity in oncology

Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.