With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audiences are informing that planning. Additional topics that will be covered include:

• How pharma marketers are making decisions around their target audiences and how to get the most out of them
• What brands are doing to coordinate their DTC and HCP marketing, specifically how they seek to engage ideal patients and their associated HCPs with complementary activations
• Opportunities to leverage AI to predict target audiences at specific, but critical points, of the diagnosis and treatment journey