Podcasts

Podcasts

The MM+M Podcast 6.15.21: Unpacking the 2021 Agency 100 issue
The MM+M Podcast 6.15.21: Unpacking the 2021 Agency 100 issue
MM+M Staff
June 15, 2021
9:00 am

With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done.

MM+M Marketers @ Home 6.10.21: Eli Lilly’s Roni Chase
MM+M Marketers @ Home 6.10.21: Eli Lilly’s Roni Chase
MM+M Staff
June 11, 2021
12:50 pm

Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma’s commercial strategy.

MM+M Podcast with Verywell
MM+M Podcast with Verywell
MM+M Staff
June 10, 2021
11:18 am

As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
MM+M Staff
June 3, 2021
1:04 pm

Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

MM+M Podcast with Phreesia Life Sciences
MM+M Podcast with Phreesia Life Sciences
MM+M Staff
May 27, 2021
9:51 am

The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism.

MM+M Podcast with GCI Health
MM+M Podcast with GCI Health
MM+M Staff
May 25, 2021
10:43 am

The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?

MM+M Podcast with Razorfish Health
MM+M Podcast with Razorfish Health
MM+M Staff
May 20, 2021
10:56 am

Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the eBook, The Partnership Paradox.

MM+M podcast with Splice: Episode 3
MM+M podcast with Splice: Episode 3
MM+M Staff
May 18, 2021
3:41 pm

How Splice’s embrace of individual growth and ‘creativity without walls’ underscores the agency’s employee-first culture.

The MM+M Podcast 5.14.21: IQVIA Institute for Human Data Science’s Murray Aitken
The MM+M Podcast 5.14.21: IQVIA Institute for Human Data Science’s Murray Aitken
MM+M Staff
May 14, 2021
11:00 am

How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025.

MM+M podcast with Swoop
MM+M podcast with Swoop
MM+M Staff
May 13, 2021
1:18 pm

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.

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