Podcasts

MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back?
MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back?
MM+M Staff
May 17, 2022
4:54 pm

With SCOTUS poised to strike down Roe v. Wade, telemedicine abortion providers are ramping up their communication about safe access.

MM+M Podcast 5.11.22: Highlights from MM+M Transform 2022
MM+M Podcast 5.11.22: Highlights from MM+M Transform 2022
MM+M Staff
May 10, 2022
1:00 pm

From the opening keynote to the closing one, here are audio snippets from the full MM+M Transform program.

MM+M Podcast 5.3.22: Why pharma’s “pivot to digital” resulted in a flood of failed digital product launches
MM+M Podcast 5.3.22: Why pharma’s “pivot to digital” resulted in a flood of failed digital product launches
MM+M Staff
May 3, 2022
3:21 pm

Pharma’s approach to life post-COVID was to digitize paper sales aids, which led to a flood of failed digital product launches. This week’s guests discuss the findings.

MM+M Podcast 4.26.22: Why healthcare marketing needs to get a whole lot stickier
MM+M Podcast 4.26.22: Why healthcare marketing needs to get a whole lot stickier
MM+M Staff
April 26, 2022
1:00 pm

Dr. Stephen Klasko talks about the keys to adapting marketing to the new era of “care anywhere” and to patients’ increasingly digital lifestyle.

MM+M Podcast 4.20.22: Will federal legalization undercut the medical cannabis industry?
MM+M Podcast 4.20.22: Will federal legalization undercut the medical cannabis industry?
MM+M Staff
April 20, 2022
10:30 am

Tremaine Wright, chair of the New York State Cannabis Control Board, talks about the implications for medical cannabis and how communications are critical growing the industry.

MM+M Podcast 4.12.22: How to advance health equity in the Hispanic community
MM+M Podcast 4.12.22: How to advance health equity in the Hispanic community
MM+M Staff
April 12, 2022
12:30 pm

A recent study revealed significant cultural differences in the way Hispanics deal with their health. Amy Gomez, SVP of diversity strategy at Klick Health, discusses the findings.

MM+M Podcast 4.5.22: Novartis launches a Netflix-style video hub. Can it overcome doctors’ virtual fatigue?
MM+M Podcast 4.5.22: Novartis launches a Netflix-style video hub. Can it overcome doctors’ virtual fatigue?
MM+M Staff
April 5, 2022
12:00 pm

Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Will it satisfy doctors’ desire for personalized content?

MM+M Podcast 3.29.22: Tech-equity for healthcare marketers
MM+M Podcast 3.29.22: Tech-equity for healthcare marketers
MM+M Staff
March 29, 2022
12:53 pm

Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications.

Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey
Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey
MM+M Staff
March 22, 2022
12:14 pm

At this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay to get his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey.

Health-data 1:1: Google Cloud’s Alissa (Hsu) Lynch on improving the consumer experience with healthcare
Health-data 1:1: Google Cloud’s Alissa (Hsu) Lynch on improving the consumer experience with healthcare
MM+M Staff
March 21, 2022
12:00 pm

At this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch for her take on improving the consumer experience with healthcare.

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