MM&M’s Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year’s big event.
MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac’s biomedical marketing program.
MM&M’s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity’s growth and how the company became an invaluable part of most physicians’ professional lives.
MM&M’s Larry Dobrow talks with FleishmanHillard’s global managing director of healthcare Anne de Schweinitz about the firm’s 2019 Authenticity Gap study.
Sebastian Guth talks with MM&M’s Marc Iskowitz about his first year as president, Bayer Pharmaceuticals, Americas region, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent.
Mark Bard, co-founder, Digital Health Coalition, puts the Gallup poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies and gives us a rundown on trends we should keep an eye on later this year and into next.
MM&M’s Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck, about whether it makes sense for healthcare brands to take stands on social issues.
VMLY&R’s Howard Courtemanche and Tom O’Connell join MM&M’s Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency.
Intouch Group’s EVP, innovation and media, Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma.
In this episode, members of the MM&M editorial team explain their new weekly franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing.
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