Podcasts

MM+M Podcast 5.26.23: Brigham Hyde says doctors can’t trust ChatGPT
MM+M Podcast 5.26.23: Brigham Hyde says doctors can’t trust ChatGPT
MM+M Staff
May 26, 2023
5:30 am

Jack O’Brien interviews Atropos Health CEO and co-founder Brigham Hyde, Lecia Bushak gives a rundown on some newly introduced bills aimed at reining in fentanyl and Jack reports on a skincare brand’s apology over a TikTok influencer promo.

DTC Dialogues: Paul Theisen, CEO, Populus Media
DTC Dialogues: Paul Theisen, CEO, Populus Media
Populus Media
May 18, 2023
2:00 pm

MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth and more.

MM+M Podcast 5.17.23: ‘No quick solution’: Genentech’s Highsmith talks progress, challenges on road to DE&I
MM+M Podcast 5.17.23: ‘No quick solution’: Genentech’s Highsmith talks progress, challenges on road to DE&I
MM+M Staff
May 17, 2023
12:00 pm

Jack O’Brien interviews Quita Highsmith, Genentech’s chief diversity officer, about findings from the biotech’s third annual D&I report. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances.

Insight unlocks a new world of content in the human journey
Insight unlocks a new world of content in the human journey
Verywell
May 15, 2023
10:00 am

Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition.

MM+M Podcast 5.11.23: Trivia Frazier drives diversity in biotech
MM+M Podcast 5.11.23: Trivia Frazier drives diversity in biotech
MM+M Staff
May 11, 2023
12:00 pm

Marc Iskowitz interviews Trivia Frazier, a 2023 Woman of Distinction, about promoting diversity in biotech. Lecia Bushak recaps FDA’s adcomm vote on over-the-counter birth control and Jack O’Brien cues up three items trending on social media.

MM+M Podcast 5.3.23: Patrick Dempsey calls for more empathy in cancer care
MM+M Podcast 5.3.23: Patrick Dempsey calls for more empathy in cancer care
MM+M Staff
May 3, 2023
11:10 am

Marc Iskowitz interviews Patrick Dempsey about the Grey’s Anatomy star’s cancer advocacy, Lecia Bushak reports on the bipartisan push to reform PBMs and Jack O’Brien briefs Pinterest’s latest mental health campaign.

Leading company-wide omnichannel evolution from the brand and becoming a change champion
Leading company-wide omnichannel evolution from the brand and becoming a change champion
Klick Health
April 27, 2023
10:00 am

How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers?

MM+M Podcast 4.26.23: What streamers want from health brands, Medicare’s insolvency, and pharma shuns TikTok
MM+M Podcast 4.26.23: What streamers want from health brands, Medicare’s insolvency, and pharma shuns TikTok
MM+M Staff
April 26, 2023
12:00 pm

In an interview with Roku’s Eric Lloyd, Lecia Bushak compares benefits of streaming vs. linear TV for health brands. Lecia also explains Medicare’s financing problem, and how a new bill could help. And Jack O’Brien recaps a study suggesting drugmakers aren’t taking advantage of some social media platforms.

3 for 2023: Trends that will define HCP engagement in 2023
3 for 2023: Trends that will define HCP engagement in 2023
81qd
April 26, 2023
10:30 am

2023: Tighter budgets, increased policy pressures, shifting treatment dynamics. How will engagement with HCPs evolve within 2023 and what will it take to succeed.

MM+M Podcast 4.20.23: The high stakes of cannabis marketing and the uproar over ‘DIY dentistry’
MM+M Podcast 4.20.23: The high stakes of cannabis marketing and the uproar over ‘DIY dentistry’
MM+M Staff
April 20, 2023
11:00 am

Jack O’Brien interviews Curaleaf’s Kate Lynch about challenges and opportunities of cannabis marketing. Lecia Bushak reviews FDA changes to the use of the COVID-19 bivalent mRNA vaccines. And O’Brien explains the uproar over the social “DIY dentistry” trend.

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