In this third MM+M vodcast, sponsored by Swoop, editor-at-large Marc Iskowitz sat down with Katie Carr, SVP of sales at Swoop, to discuss how custom audience segments can fit into and activate across the media plan. Listen to learn about how building custom audience segments create a more effective media mix.
Video: Optimizing omnichannel engagement through a single audience
How real world data can create a more effective media mix for DTC marketing.
