Ewan Larkin

Most recent articles by Ewan Larkin

NPG firms launch intelligence tool for tech, healthtech brands
NPG firms launch intelligence tool for tech, healthtech brands
Ewan Larkin
April 16, 2024
3:00 pm

Called CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group says.

Peloton global comms head Ben Boyd to exit
Peloton global comms head Ben Boyd to exit
Ewan Larkin
February 29, 2024
1:30 pm

Boyd, an alum of Edelman and BCW, is responsible for spearheading the fitness company’s PR efforts.

Edelman global revenue falls 3.7% to $1.04 billion in 2023
Edelman global revenue falls 3.7% to $1.04 billion in 2023
Ewan Larkin
February 23, 2024
2:05 pm

The independent agency’s performance was impacted by a 9.1% decrease in the U.S., its largest region, in the calendar year, though it stayed above the $1 billion threshold globally.

Omnicom PR revenue falls 2.9% in Q4, 0.8% for 2023
Omnicom PR revenue falls 2.9% in Q4, 0.8% for 2023
Ewan Larkin
February 7, 2024
2:05 pm

The holding company’s overall global revenue was up in Q4 and organically for 2023.

Colgate-Palmolive chief communications officer Paula Davis exits
Colgate-Palmolive chief communications officer Paula Davis exits
Ewan Larkin
February 6, 2024
10:15 am

Davis left the household products giant to launch In Real Life Ventures, a startup dedicated to empowering children.

WPP merges BCW and Hill & Knowlton to create Burson
WPP merges BCW and Hill & Knowlton to create Burson
Ewan Larkin
January 25, 2024
12:56 pm

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek’s latest Agency Business Report.

Walgreens names Weber Shandwick US PR AOR
Walgreens names Weber Shandwick US PR AOR
Ewan Larkin
December 18, 2023
10:00 am

Walgreens previously worked with a collection of WPP firms before realigning its agency relationships.

MikeWorldWide agrees to pay nearly $2.3 million over COVID loans
MikeWorldWide agrees to pay nearly $2.3 million over COVID loans
Ewan Larkin
December 12, 2023
3:15 pm

The settlement comes after a whistleblower filed a lawsuit against the agency in January under the False Claims Act.

TikTok-famous Mark Cuban-backed makeup brand Youthforia names first PR AOR
TikTok-famous Mark Cuban-backed makeup brand Youthforia names first PR AOR
Ewan Larkin
December 12, 2023
7:00 am

The beauty brand, known for going viral on TikTok, brings on SolComms for support as it “grows up” as a company.

Timeline of a crisis: Kaiser Permanente delicately negotiates with striking workers
Timeline of a crisis: Kaiser Permanente delicately negotiates with striking workers
Ewan Larkin
November 20, 2023
3:00 pm

The healthcare provider focused its messaging around “coming together” to find a mutual solution.

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