Commercial

Top 25 metabolic brands, by sales, 2015-2016

Sanofi's Lantus is the top-selling product with its Lantus franchise. Merck's Januvia and Novo Nordisk's Victoza round out the top 3.

January 23, 2017

3:00 pm

From the February 01, 2017 Issue of MM+M - Medical Marketing and Media

From Our Partners

Partner Content

Pulling at the threads of HCP marketing in an age of data privacy

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

Partner Content

Why success with HCP engagement tech requires a human touch

Making HCP engagement technology work for you goes beyond choosing the right software. It requires a great platform, the right people, and a great plan.

Partner Content

The health data ‘dream state’

How condition-specific audience segments can lift your brand beyond traditional targeting.

Partner Content

Redefining patient centricity at the point of care

How digital engagement is empowering patients to make better healthcare decisions.

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Top 25 metabolic brands, by sales, 2015-2016

MM+M Women of Distinction

From Our Partners

Partner Content

Pulling at the threads of HCP marketing in an age of data privacy

Partner Content

Why success with HCP engagement tech requires a human touch

Partner Content

The health data ‘dream state’

Partner Content

Redefining patient centricity at the point of care

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