global customer innovation lab, U.S. lead at Boehringer Ingelheim
Many health tech devotees find their way into the field almost accidentally. Groves seemed to realize early on that he’d be a good fit for the business: He received a Ph.D. in specialization in entrepreneurship and innovation from France’s International School of Management, where his concentration was “Developing a digital communication strategy for the pharmaceutical industry.”
Since arriving at Boehringer Ingelheim, Groves has focused on identifying health tech opportunities and leading initiatives designed to take advantage of them. A recent project under his purview saw the company attempt to leverage geo-clustered mobile brand information, tapping data from Aptus Health and its partners to colocate asthma patients, HCPs, and pharmacists and deliver relevant messaging.
Groves also worked on a program to drive brand-specific application of clinical commentaries within digital HCP communities. The goal was to encourage collaboration among non-small cell lung cancer specialists and, in so doing, generate better insights about their attitudes, behaviors, and motivations.