Industry all-stars culled from top pharma companies and agency service providers descended on Manhattan’s Warwick Hotel last week, to pass judgment on a slew of entries to this year’s MM&M Awards.
Judges – including senior execs at Merck, Pfizer, Johnson & Johnson, Novartis, AstraZeneca and others – analyzed and by turns applauded, criticized and chuckled over submissions. Wall-sized creative was displayed, web initiatives were explored online and free-standing materials were handled, rattled, spun, erected and evaluated.
After tabulating the judges’ duly-recorded marks, we can now announce the finalists for our MM&M Awards 2009. While staple suppliers like Ogilvy Healthworld and Draftfcb racked up an impressive six nominations apiece, work from up-and-comers and specialty shops like InTouch Solutions and LehmanMillet was singled out for nomination as well.
Winners will be announced at a gala black tie dinner on October 29, at New York City’s Tavern on the Green. To book your table for the awards dinner, click here.
Best Healthcare Consumer Publication
- CURE Magazine
- Health Magazine
- SELF Magazine
- Shape Magazine
- WebMD the Magazine
Best Healthcare Business Publication
- Drug Topics
- Medical Economics
- MDNG
- Pharmacy Times
- Physician’s Weekly: Practice Edition
- The Hospitalist 2009
Best Healthcare Online Media Brand
- dLife
- Health.com
- Medscape from WebMD
- ModernMedicine.com
- Pediatric Care Online
- SpineUniverse
Best Use of Direct Marketing to Consumers
- Concentric Pharma Advertising and Bayer HealthCare Pharmaceuticals—Betaseron Decision Kit and Training Kit: Real Patients, Real Stories, Real Success
- Hamilton Communications and Baxter BioScience, Hemophilia Franchise—Camp Superfly Next
- Hologic—MammoPad Select Customer Program
- Ogilvy Healthworld and Boehringer Ingelheim—Mirapex Relationship Marketing Program
- Ogilvy Healthworld and Wyeth—Mpowered Woman RM Program
Best Use of Direct Marketing to Healthcare Professionals
- Hamilton Communications and Baxter—Think WinRho First in ITP
- Harte-Hanks and MedImmune—2009 FluMist HCP Campaign
- Hologic—MammoPad Select Customer Program
- Metaphor and Myriad Genetic Laboratories—Raise the Red Flag for Hereditary Cancer
- Ogilvy Healthworld and Boehringer Ingelheim—MirapexConnect Physician Teledetailing Program
Best Professional Sales Aid
- KFDunn Life Sciences, a division of Aloysius Butler & Clark and B. Braun Medical—B. Braun Introcan Sharps Container Direct Mail & Sales Aid
- Cline Davis and Mann and Genentech—Lucentis 15 Letters
- Ferguson, part of CommonHealth, and McNeil Consumer Healthcare for Zyrtec—”Direct Your Patients” Sales Aid
- Ogilvy Healthworld and Allergan—2009 Sanctura XR Passport Sales Aid
- StoneArch Creative and Boston Scientific—Cognis and Teligen Competitive Product Wheel
Best Use of Public Relations
- Edelman Chicago and American Heart Association—Go Red For Women 2007-08 Untold Stories Campaign
- Edelman New York and AstraZeneca—Us Against Athero
- GCI Health and Merck—Healthy Menu Makeover Campaign
- HealthSTAR Public Relations and Solvay Pharmaceuticals—American Diabetes Association’s Men’s Health Educational Campaign: Diabetes and the Modern Man
- The Marcus Group and The Children’s Hospital of Philadelphia—CHOP’s Fight to Reclaim Horizon Contract
- WeissComm Partners and Galderma—Differin Acne Rumor Control Teen Campaign
Best Website
- Cadient Group and AstraZeneca—MySymbicort.com
- Cadient Group and DePuy Orthopaedics—DePuy HipReplacement.com
- Ignite Health and Juvenile Diabetes Research Foundation—Juvenation.org
- Intouch Solutions and Sanofi-Aventis—Goinsulin Website
- Klick Communications and Allergan—My Lap-Band Journey
Best Online Advertising Campaign
- AbelsonTaylor and Ther-Rx Corporation—Clindesse Banner Ad Development
- Draftfcb and Duramed—Plan B
- Loomis Group and Conceptus—Essure “Savor the Moment” Online Advertising Campaign
- Ogilvy Healthworld and Johnson & Johnson/McNeil Pediatrics—Concerta Interactive
- Saatchi & Saatchi Wellness and Transitions Optical—Online Healthy Sight Campaign
Best Interactive Initiative for Consumers
- Daniella Koren Inc. and Genentech BioOncology—Herceptin HER Connection PRM program
- Group DCA and Alkermes—Vivitrol Touchpoints Recovery Support Website
- Integrative Logic Marketing Group and Galderma Laboratories—Cetaphil Skin Care Club eCRM Program
- Intouch Solutions and Sanofi-Aventis—Go Insulin YouTube Channel
- Waggener Edstrom Worldwide and BioMarin Pharmaceuticals—PKU Awareness Month: Community Building and Engagement through Facebook
Best Interactive Initiative for Healthcare Professionals
- Digitas Health and Daiichi-Sankyo—Video Detail for Evoxac
- Draftfcb and Centocor—Live in My Skin
- Eveo and Roche Pharmaceuticals—Cellcept: Trust What You Know
- Physicians Interactive and Schering-Plough—Nasonex “Meet Your Patient” eDetail
- Synapse Medical Communications and Novo Nordisk—Virtual Patient Diabetes Education Program
Best Individual Product Advertisement in Consumer Press
- Craig Jackson and Partners and BD—BD SurePath Liquid-based Pap Test
- ICC and Food Allergy Initiative—Lobster Food Allergy Awareness Ad
- McCann Erickson HumanCare and Galderma Laboratories—Oracea Skin In Sync Print
- McCann HumanCare and Novartis—Reclast: Lindy & Joni
- Unit 7 and Bristol-Myers Squibb/Sanofi-Aventis—Plavix Stroke “Man in Pool” print ad
Best Overall Advertising Campaign in Consumer Press
- Digitas Health and AstraZeneca—Crestor Building Consumer Print Campaign
- EvoLogue, part of CommonHealth, and AstraZeneca—Symbicort “Silhouette/Profiles in Asthma Control”
- Ogilvy Healthworld New York and Johnson & Johnson/McNeil Pediatrics—Concerta Print
- Saatchi & Saatchi Healthcare Innovations and Vaxserve—Working for Prevention Flu Posters
- Siboney USA and Blue Cross and Blue Shield of Florida—BCBSF: The Power of the Human Voice
Best Individual Product Advertisement in Professional Press
- AbelsonTaylor and Zimmer—”All Knee Drive” – Zimmer LPS-Flex Mobile Bearing Knee
- AbelsonTaylor and Zimmer—”Dressed for Success” – Zimmer M/L Taper Hip with Kinectiv Technology
- Cline Davis & Mann Princeton and Janssen Pharmaceutica—Risperdal Consta “Why Wait?” journal ad
- HC&B Healthcare Communications and KCI—”Three-legged Table” Ad
- Wishbone-ITP and Dey—Tragic Table
Best Product Launch Advertisement/Campaign in Professional Press
- Flashpoint Medica and Cordis Corporation, a Johnson & Johnson company—Cypher Stent “Strength and Proof” Campaign
- GyroHSR and LifeCell—Strattice Reconstructive Tissue Matrix
- LehmanMillet and Abbott Nutrition for Similac—Making a Splash
- Mangos and Siemens Audiology—Life Dispenser Ad Campaign
- The Navicor Group and Gilead Sciences—Viread CHB Global Launch Campaign
Best Overall Advertising Campaign in Professional Press
- Cline Davis and Mann and Genentech—Lucentis 15 Letters
- Cline Davis and Mann and Ortho-McNeil—VTE Prevention Campaign
- Draftfcb and Talecris—Gamunex Datascapes Campaign
- GSW Worldwide and Covidien—Dosing Matters
- GSW Worldwide and Covidien for Tussicaps—Cap the Cough
- LehmanMillet and Sony Medical—Scalpel
Best Corporate Advertisement/Campaign
- CDM Managed Markets and Solvay Pharmaceuticals—Just Another Number
- GCG Marketing and Children’s Neuroblastoma Cancer Foundation—CNCF Campaign
- Palio and Abbott—Making Every Breath Count.
- The Navicor Group and Gilead Sciences—Gilead’s Corporate “I Liver SF” Campaign
- Torre Lazur McCann and Johnson & Johnson—Congratulatory ‘Enjjoy’ Ad
Best Agency Self-Promotion Advertisement/Campaign
- AgencyRx—People for The Ethical Treatment of Ideas (PETI)
- Cambridge BioMarketing—Individual Print Advertisements
- Dudnyk—Bold Brand Solutions
- IOMEDIA—”See the Bigger Picture” Campaign
- StoneArch Creative—Leave a Mark
Best Branded TV Advertisement/Campaign
- Draftfcb and Eli Lilly and Co.—Cymbalta “Eyes”
- Euro RSCG Tonic and GlaxoSmithKline—Advair Asthma
- Euro RSCG Tonic and GlaxoSmithKline—Advair “Zoo”
- McCann Erickson HumanCare and Galderma Laboratories—Oracea Skin In Sync
- Saatchi & Saatchi Wellness and Sanofi-Aventis—Ambien CR: Silence Your Rooster
Best Unbranded TV Advertisement/Campaign
- AbelsonTaylor and Amgen—”Breakaway from Cancer” TV Spot
- Cline Davis & Mann Princeton and Solvay Pharmaceuticals—Shadow Sidekick
- Porter Novelli New York and Shire—“Adult ADHD Is Real” PSA Campaign
Best Over-The-Counter Product Advertisement/Campaign
- Adair-Greene and Stiefel Laboratories—Make Yourself Clear
- Anderson DDB Health & Lifestyle and Schering-Plough—Aerius Self-Help
- Carbon, part of CommonHealth, and McNeil Nutritionals—Splends “Best-tasting advice/Most Satisfying” Campaign
- ghg (Grey Healthcare Group) and Essilor—Crizal with Scotchgard Protector TV spot
- MedAccess and Stiefel Laboratories—Revaléskin Intense Recovery Treatment Launch Ad
Best Total Integration Program for Small Companies
- AbelsonTaylor and Ther-Rx—Evamist Integrated Campaign
- Beacon Healthcare Communications and Allergan—Restasis “Doctor As Patient” Direct-to-Consumer Campaign
- Draftfcb and Duramed—Plan B
- Quiller & Blake Advertising and Ansell Healthcare—Power of Pink
- Saatchi & Saatchi Wellness and Transitions Optical—Healthy Sight Integrated Campaign
Best Total Integration Program for Large Companies
- Cline Davis & Mann and Genentech—Lucentis 15 Letters
- Draftfcb and Boehringer Ingelheim—Flomax Pilobolus Campaign
- Euro RSCG Life MetaMax and Sanofi-Aventis—Lantus/Apidra Expansion of Successful Team: Type 1 program to include Team Type 2
- MRM Worldwide (Princeton Office) and Bristol-Myers Squibb—Orencia Promise Program
- Siemens Medical Solutions—New Product Launch: Online Ysio Auction