Industry all-stars culled from top pharma companies and agency service providers descended on Manhattan’s Warwick Hotel last week, to pass judgment on a slew of entries to this year’s MM&M Awards.

Judges – including senior execs at Merck, Pfizer, Johnson & Johnson, Novartis, AstraZeneca and others – analyzed and by turns applauded, criticized and chuckled over submissions. Wall-sized creative was displayed, web initiatives were explored online and free-standing materials were handled, rattled, spun, erected and evaluated.

After tabulating the judges’ duly-recorded marks, we can now announce the finalists for our MM&M Awards 2009.  While staple suppliers like Ogilvy Healthworld and Draftfcb racked up an impressive six nominations apiece, work from up-and-comers and specialty shops like InTouch Solutions and LehmanMillet was singled out for nomination as well.

Winners will be announced at a gala black tie dinner on October 29, at New York City’s Tavern on the Green. To book your table for the awards dinner, click here.

Best Healthcare Consumer Publication

  • CURE Magazine
  • Health Magazine
  • SELF Magazine
  • Shape Magazine
  • WebMD the Magazine

Best Healthcare Business Publication

  • Drug Topics
  • Medical Economics
  • MDNG
  • Pharmacy Times
  • Physician’s Weekly: Practice Edition
  • The Hospitalist 2009

Best Healthcare Online Media Brand

  • dLife
  • Medscape from WebMD
  • Pediatric Care Online
  • SpineUniverse

Best Use of Direct Marketing to Consumers

  • Concentric Pharma Advertising and Bayer HealthCare Pharmaceuticals—Betaseron Decision Kit and Training Kit: Real Patients, Real Stories, Real Success
  • Hamilton Communications and Baxter BioScience, Hemophilia Franchise—Camp Superfly Next
  • Hologic—MammoPad Select Customer Program
  • Ogilvy Healthworld and Boehringer Ingelheim—Mirapex Relationship Marketing Program
  • Ogilvy Healthworld and Wyeth—Mpowered Woman RM Program

Best Use of Direct Marketing to Healthcare Professionals

  • Hamilton Communications and Baxter—Think WinRho First in ITP 
  • Harte-Hanks and MedImmune—2009 FluMist HCP Campaign
  • Hologic—MammoPad Select Customer Program
  • Metaphor and Myriad Genetic Laboratories—Raise the Red Flag for Hereditary Cancer
  • Ogilvy Healthworld and Boehringer Ingelheim—MirapexConnect Physician Teledetailing Program

Best Professional Sales Aid

  • KFDunn Life Sciences, a division of Aloysius Butler & Clark and B. Braun Medical—B. Braun Introcan Sharps Container Direct Mail & Sales Aid
  • Cline Davis and Mann and Genentech—Lucentis 15 Letters
  • Ferguson, part of CommonHealth, and McNeil Consumer Healthcare for Zyrtec—”Direct Your Patients” Sales Aid
  • Ogilvy Healthworld and Allergan—2009 Sanctura XR Passport Sales Aid
  • StoneArch Creative and Boston Scientific—Cognis and Teligen Competitive Product Wheel

Best Use of Public Relations

  • Edelman Chicago and American Heart Association—Go Red For Women 2007-08 Untold Stories Campaign
  • Edelman New York and AstraZeneca—Us Against Athero
  • GCI Health and Merck—Healthy Menu Makeover Campaign
  • HealthSTAR Public Relations and Solvay Pharmaceuticals—American Diabetes Association’s Men’s Health Educational Campaign: Diabetes and the Modern Man
  • The Marcus Group and The Children’s Hospital of Philadelphia—CHOP’s Fight to Reclaim Horizon Contract
  • WeissComm Partners and Galderma—Differin Acne Rumor Control Teen Campaign

Best Website

  • Cadient Group and AstraZeneca—
  • Cadient Group and DePuy Orthopaedics—DePuy
  • Ignite Health and Juvenile Diabetes Research Foundation—
  • Intouch Solutions and Sanofi-Aventis—Goinsulin Website
  • Klick Communications and Allergan—My Lap-Band Journey

Best Online Advertising Campaign

  • AbelsonTaylor and Ther-Rx Corporation—Clindesse Banner Ad Development
  • Draftfcb and Duramed—Plan B
  • Loomis Group and Conceptus—Essure “Savor the Moment” Online Advertising Campaign
  • Ogilvy Healthworld and Johnson & Johnson/McNeil Pediatrics—Concerta Interactive
  • Saatchi & Saatchi Wellness and Transitions Optical—Online Healthy Sight Campaign

Best Interactive Initiative for Consumers

  • Daniella Koren Inc. and Genentech BioOncology—Herceptin HER Connection PRM program
  • Group DCA and Alkermes—Vivitrol Touchpoints Recovery Support Website
  • Integrative Logic Marketing Group and Galderma Laboratories—Cetaphil Skin Care Club eCRM Program
  • Intouch Solutions and Sanofi-Aventis—Go Insulin YouTube Channel
  • Waggener Edstrom Worldwide and BioMarin Pharmaceuticals—PKU Awareness Month: Community Building and Engagement through Facebook

Best Interactive Initiative for Healthcare Professionals

  • Digitas Health and Daiichi-Sankyo—Video Detail for Evoxac
  • Draftfcb and Centocor—Live in My Skin
  • Eveo and Roche Pharmaceuticals—Cellcept: Trust What You Know
  • Physicians Interactive and Schering-Plough—Nasonex “Meet Your Patient” eDetail
  • Synapse Medical Communications and Novo Nordisk—Virtual Patient Diabetes Education Program

Best Individual Product Advertisement in Consumer Press

  • Craig Jackson and Partners and BD—BD SurePath Liquid-based Pap Test
  • ICC and Food Allergy Initiative—Lobster Food Allergy Awareness Ad
  • McCann Erickson HumanCare and Galderma Laboratories—Oracea Skin In Sync Print
  • McCann HumanCare and Novartis—Reclast: Lindy & Joni
  • Unit 7 and Bristol-Myers Squibb/Sanofi-Aventis—Plavix Stroke “Man in Pool” print ad

Best Overall Advertising Campaign in Consumer Press

  • Digitas Health and AstraZeneca—Crestor Building Consumer Print Campaign
  • EvoLogue, part of CommonHealth, and AstraZeneca—Symbicort “Silhouette/Profiles in Asthma Control”
  • Ogilvy Healthworld New York and Johnson & Johnson/McNeil Pediatrics—Concerta Print
  • Saatchi & Saatchi Healthcare Innovations and Vaxserve—Working for Prevention Flu Posters
  • Siboney USA and Blue Cross and Blue Shield of Florida—BCBSF: The Power of the Human Voice

Best Individual Product Advertisement in Professional Press

  • AbelsonTaylor and Zimmer—”All Knee Drive” – Zimmer LPS-Flex Mobile Bearing Knee
  • AbelsonTaylor and Zimmer—”Dressed for Success” – Zimmer M/L Taper Hip with Kinectiv Technology
  • Cline Davis & Mann Princeton and Janssen Pharmaceutica—Risperdal Consta “Why Wait?” journal ad
  • HC&B Healthcare Communications and KCI—”Three-legged Table” Ad
  • Wishbone-ITP and Dey—Tragic Table

Best Product Launch Advertisement/Campaign in Professional Press

  • Flashpoint Medica and Cordis Corporation, a Johnson & Johnson company—Cypher Stent “Strength and Proof” Campaign
  • GyroHSR and LifeCell—Strattice Reconstructive Tissue Matrix
  • LehmanMillet and Abbott Nutrition for Similac—Making a Splash
  • Mangos and Siemens Audiology—Life Dispenser Ad Campaign
  • The Navicor Group and Gilead Sciences—Viread CHB Global Launch Campaign

Best Overall Advertising Campaign in Professional Press

  • Cline Davis and Mann and Genentech—Lucentis 15 Letters
  • Cline Davis and Mann and Ortho-McNeil—VTE Prevention Campaign
  • Draftfcb and Talecris—Gamunex Datascapes Campaign
  • GSW Worldwide and Covidien—Dosing Matters
  • GSW Worldwide and Covidien for Tussicaps—Cap the Cough
  • LehmanMillet and Sony Medical—Scalpel

Best Corporate Advertisement/Campaign

  • CDM Managed Markets and Solvay Pharmaceuticals—Just Another Number
  • GCG Marketing and Children’s Neuroblastoma Cancer Foundation—CNCF Campaign
  • Palio and Abbott—Making Every Breath Count.
  • The Navicor Group and Gilead Sciences—Gilead’s Corporate “I Liver SF” Campaign
  • Torre Lazur McCann and Johnson & Johnson—Congratulatory ‘Enjjoy’ Ad

Best Agency Self-Promotion Advertisement/Campaign

  • AgencyRx—People for The Ethical Treatment of Ideas (PETI)
  • Cambridge BioMarketing—Individual Print Advertisements
  • Dudnyk—Bold Brand Solutions
  • IOMEDIA—”See the Bigger Picture” Campaign
  • StoneArch Creative—Leave a Mark

Best Branded TV Advertisement/Campaign

  • Draftfcb and Eli Lilly and Co.—Cymbalta “Eyes”
  • Euro RSCG Tonic and GlaxoSmithKline—Advair Asthma 
  • Euro RSCG Tonic and GlaxoSmithKline—Advair “Zoo”
  • McCann Erickson HumanCare and Galderma Laboratories—Oracea Skin In Sync
  • Saatchi & Saatchi Wellness and Sanofi-Aventis—Ambien CR: Silence Your Rooster

Best Unbranded TV Advertisement/Campaign

  • AbelsonTaylor and Amgen—”Breakaway from Cancer” TV Spot
  • Cline Davis & Mann Princeton and Solvay Pharmaceuticals—Shadow Sidekick
  • Porter Novelli New York and Shire—“Adult ADHD Is Real” PSA Campaign

Best Over-The-Counter Product Advertisement/Campaign

  • Adair-Greene and Stiefel Laboratories—Make Yourself Clear
  • Anderson DDB Health & Lifestyle and Schering-Plough—Aerius Self-Help
  • Carbon, part of CommonHealth, and McNeil Nutritionals—Splends “Best-tasting advice/Most Satisfying” Campaign
  • ghg (Grey Healthcare Group) and Essilor—Crizal with Scotchgard Protector TV spot
  • MedAccess and Stiefel Laboratories—Revaléskin Intense Recovery Treatment Launch Ad

Best Total Integration Program for Small Companies

  • AbelsonTaylor and Ther-Rx—Evamist Integrated Campaign
  • Beacon Healthcare Communications and Allergan—Restasis “Doctor As Patient” Direct-to-Consumer Campaign
  • Draftfcb and Duramed—Plan B
  • Quiller & Blake Advertising and Ansell Healthcare—Power of Pink
  • Saatchi & Saatchi Wellness and Transitions Optical—Healthy Sight Integrated Campaign

Best Total Integration Program for Large Companies

  • Cline Davis & Mann and Genentech—Lucentis 15 Letters
  • Draftfcb and Boehringer Ingelheim—Flomax Pilobolus Campaign
  • Euro RSCG Life MetaMax and Sanofi-Aventis—Lantus/Apidra Expansion of Successful Team: Type 1 program to include Team Type 2
  • MRM Worldwide (Princeton Office) and Bristol-Myers Squibb—Orencia Promise Program
  • Siemens Medical Solutions—New Product Launch: Online Ysio Auction