Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building sophisticated patient segmentation, and creating an omnichannel patient-centric approach that addresses the socioeconomic profiles and population health profiles. The actionable insights gleaned from these tools can help health care companies tackle similar barriers specific to engaging underserved patient populations and targeting chronic disease management, enabling more inclusive health care experiences and driving commercial excellence.
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