As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encourage them to thrive. Video is transforming the relationship with the patient, becoming more recognized and utilized by both major television networks and film distribution companies addressing healthcare issues. This panel will explore how the industry is evolving and effective ways to engage patients using this important medium.
Thank you for accessing MM+M.
Create your free account or log in to continue reading this premium content.