Part One: Every message, everywhere, all at once: New survey insights on what physicians really want – and need – from life science Brands

Life science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide variety of channels, yet still struggling with information gaps. Join OptimizeRx’s SVP of Marketing, Maria Cipicchio, for part one of our series on driving clinical engagement and patient acquisition, and take a deep dive into new insights on when, where, and how physicians want to receive brand communications, plus key takeaways for pharma and medical device marketers.