HCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are, and how life science brands can harness artificial intelligence and real-world data to increase the efficacy and efficiency of HCP engagement programs, driving better ROI from marketing investments.
Part Two: The future of HCP engagement: How next-best action strategies use artificial intelligence to elevate today’s omnichannel approaches
In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are and more.