With celebrity endorsements of drugs from GLP-1s to migraine medications, pharmaceutical advertisers are embracing high-profile celebrity marketing. But in the age of social media, you don’t have to be a celebrity to have influence. More and more, brands are partnering with social media influencers to promote drugs and treatment options. In this vodcast, we’ll overview the state of the influencer and paid social industry, look at trends in the industry and give actionable insights for how healthcare advertisers can stay at the top of their game.
Agency 100 Inside the Locker Room | PurpleLab: What do reality TV and GLP-1s have in common?
In this vodcast, we’ll overview the state of the influencer and paid social industry, look at trends in the industry and give actionable insights for how healthcare advertisers can stay at the top of their game.
