MM+M’s Women to Watch program celebrates the individuals whose leadership, creativity and insights inspire everyone who encounters them. 

As representatives of the best of what the medical marketing industry has to offer, Lilian Galarraga, executive director of integrated strategy at CDM New York; Kate Horvath, SVP, strategy and innovation at Propeller; and Heather Hoy, SVP, digital strategy and execution at Propeller sat down to discuss generating meaningful dialogues between patients and HCPs, the challenges of being a mom as well as a business leader and starting every new program with your equity hat on.