MM+M and Campaign US have launched the Brand Entertainment Awards, a new program that encompasses and celebrates the full gamut of branded content integrations in modern marketing.
As the number of ad-supported media opportunities continues to shrink, brands must find unique and interesting ways to integrate with content across a variety of platforms. The Brand Entertainment Awards showcases this renaissance across film, audio, documentaries, live events, products, web series, music festivals, animation, fashion shows, gaming and much more.
Rebranded from its previous incarnation as the Brand Film Awards, this unique awards program uplifts and celebrates a new wave of marketing storytelling as it meshes with consumer entertainment, while rewarding the brands, agencies and craftspeople leading the way in their fields.
“As the ad supported media landscape evolves, brands must integrate with the entertainment consumers actively seek out in smart, creative and additive ways. The Brand Entertainment Awards seeks to celebrate and honor the brands and agencies that are pushing the boundaries of this new marketing frontier. We look forward to seeing the work and celebrating with you all in June,” said Alison Weissbrot, editor, Campaign US.
Agencies, production companies, Web3 experts, audio producers and any other agencies or craftspeople that work at the intersection of brands and entertainment are invited to enter by the first deadline of March 1, 2023.
The Brand Entertainment Awards are not for TV commercials. Though it resists easy definition, branded content typically focuses on a story rather than a brand, product or service.
The Brand Entertainment Awards will conclude with a celebration of the winners at an in-person event in New York City in early June 2023.
The program is supported by MM+M and Campaign US sister title PRWeek.