Webcasts

Upcoming Webcasts

Thursday, November 7th, 2019, 1 p.m. ET
Sponsored by Epocrates, an athenahealth service
Getting “Personal” with Non-Personal Promotion: Where Do We Stand?
Pharma marketing has come a long way, however the art of managing a brand’s share of voice in this modern landscape of constrained resources and diminished in-person access to healthcare providers (HCPs) continues to be a work in progress. In response, a vast majority of marketing managers have moved from a traditional rep-centric model to non-personal promotion (NPP), with a major focus on digital advertising.
Wednesday, November 13th, 2019, 1 p.m. ET
Sponsored by Wunderman Thompson Health
Speak to Me, Not to My MD
During this webinar, Becky Chidester, Dr. Destry Sulkes, Mark Truss and Nichole Davies of Wunderman Thompson Health will: unveil findings from the third annual Wunderman Thompson Health Inertia Study, discuss the steps healthcare brands can take to leverage behavioral economics and research insights to develop high-impact, personalized creative content, share how brands can use data and technology to create streams of dynamic content that expose the right messages to the right audiences at the right times to inspire action.

On Demand Webcasts

Tuesday, November 5th, 2019, 1 p.m. ET
Sponsored by Crossix
The Future of Audience Targeting for Health Brands
In this webinar, we will discuss how audience targeting is changing with today’s heightened focus on privacy. How can pharma brands serve messaging to highly qualified consumers, while preserving the privacy of patients? The panel will discuss current approaches in the marketplace and the impact of the 2020 NAI guidelines on targeted health campaigns.
Tuesday, September 24th, 2019, 1 p.m. ET
Sponsored by Ashfield
The Rise of Crowdsourcing and the Opportunity for Healthcare Marketers
Marketers need to think beyond the traditional agency of record (AOR) partnership to a model that enables teams to crowdsource creative resources, accelerating timelines and increasing the quality of work. Find out how to effectively harness the power of creative crowdsourcing.
Thursday, August 29th, 2019, 12 p.m. ET
Sponsored by Amplexor
SPD Achieves Increased Quality and Cost Savings with Terminology Management Processes
Lesley Foster with Swiss Precision Diagnostics GmbH (SPD) provides insights on how she implemented a terminology management program that resulted in less rework and significantly improved quality of SPD’s localized deliverables.
July 24th, 2019, 11 a.m. ET
Sponsored by Amplexor
Structured Content Management – Reduce, Re-Use, Recycle: What Can Life Sciences Learn From Other Industries?
Today, regulators are shifting from document to data-based processes, using structured content as the source format for documentation ⁠— and receiving much attention.
In this webcast, we will explore various aspects of author engagement in structured content authoring.
July 24th, 2019, 12 p.m. ET
Sponsored by ConnectiveRx
Are you ready to evolve your access and reimbursement strategy?
This webcast will provide a fresh perspective and new insights using data points from our experience and recent research.

Join us to learn the latest market trends in access management as well as innovative solutions.

July 25th, 2019, 10 a.m. ET
Sponsored by Amplexor
Case Study: Delivering High-Quality, End-to-End Video Localization to Swiss Precision Diagnostics
In this webcast, we will discuss some of the challenges of video localization and share standard practices in the creation of video content strategies for global audiences.
July 16th, 2019, 1 p.m. ET
Sponsored by TrialCard
The Future of Detecting Pharmacy Fraud
In this webinar, we will review different approaches to fraud detection, the subject of diagnostic testing, and if it’s best controlled through humans or artificial intelligence.
June 25th, 2019, 1 p.m. ET
Sponsored by Imre
MM&M Transforming Healthcare Webcast
The Anatomy of a Chatbot
Learn how to put your user first, work backwards, and make sure that a chatbot is the right solution to the problem you are trying to solve.
June 20th, 2019, 1 p.m. ET
Sponsored by Deloitte
MM&M Transforming Healthcare Webcast
Personalizing “nudge” for patient behavior change
In this session, Deloitte will speak to the data-driven behavioral design principles for personalized mHealth applications. They will discuss an active clinical trial with University of Pennsylvania aimed at understanding motivational archetypes and incentive schemes – the largest and longest-running trial of its kind.
June 12th, 2019, 1 p.m. ET
Sponsored by RxEdge
MM&M Transforming Healthcare Webcast
The Four T’s Transforming the Face of Pharmacy
Uncover major changes developing within the most accessible provider of healthcare across the U.S., the pharmacy. Learn the four T’s – Training, Testing, Technology, and Treatment — that are taking the traditional care-delivery model in a new direction.
May 30th, 2019
Sponsored by EngagedMedia
Transforming Healthcare Webcast Series
Be the Brand Your Patients Want You to Be: The Power of Intelligent Mobile Adherence Solutions
According to recent Epsilon research, 80% of consumers are more likely to do business with a company if it offers a personalized experience.

Learn how to leverage the power and ubiquity of mobile to engage patients in branded interactions

Thursday, May 23, 2019 1:00 pm ET
Sponsored by Syneos
Transforming Healthcare Webcast Series
2019 Trends — Prioritizing and Acting On Change
Syneos Health gathered perspectives from people working on the front lines of healthcare around the world to understand and prioritize the trends and new expectations that are most critical for life science leaders to act on now.

Join us as we go deep into the most critical levers of change and share new strategies and approaches for 2020 and beyond.

Wednesday, May 22th, 2019 1:00 pm ET
Sponsored by Athenahealth
The Disconnect in Digital Engagement
Every day, 2.5 quintillion bytes of data are created; 1/3 of that data is healthcare-related. At the same time, 84% of patients ask HCPs about a drug they saw in an ad. This presents a challenge to pharma – how can outreach initiatives optimize engagement?

Examine how to identify true engagement across channels and the tactics to break through the “noise”

April 11th, 2019
MM&M Transforming Healthcare Webcast
Join us for this pre-conference webcast to get a sneak peek into the cutting-edge educational content on integrating new technology with old as well as on collaborating and innovating healthcare across the board that our high-level Transformers will be discussing during the conference.
March 26th, 2019
Sponsored by Crossix
The Changing TV Landscape
Uncover how pharma marketers can better navigate the complex TV ecosystem from how to target the right audiences and buy the right placements to measuring the impact of your campaign across linear TV, addressable TV, and OTT.
March 13th, 2019
MM&M Awards Uncovered
Celebrating its 16th year, the MM&M Awards are the gold standard in healthcare marketing and media, recognizing and rewarding work that’s both creative and effective in this highly regulated sector. Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.

Speakers: Marc Iskowitz & April Mitchell, US and Global Head, CNS Marketing, Otsuka America Pharmaceuticals

March 12th, 2019 – Sponsored by TrialCard
Constructing the Next Frankenstein Monster: What the Perfect Adherence Application Would Look Like
Explore the numerous approaches to medication adherence, their levels of success, and posit what a “killer” adherence app would look like.
February 28th, 2019 – Sponsored by Human Care Systems
What We Can Learn From Caregivers
Is your Patient Support Program as effective as it could be?
Discover how to improve long-term persistence by as much as 48% over traditional support
December 12th, 2018 – Sponsored by Syneos Health Communications
What We Can Learn From Caregivers
The Missing Link to Patient Centricity
Explore key information-seeking segments among caregivers and highlight their profiles and needs to facilitate effective engagement.
November 7th, 2018 – Sponsored by Crossix
Unifying Your Audience for Bigger Campaign Impact
Unlock key principles to implementing a successful audience unification strategy.
October 17th, 2018 – Sponsored by Seismic
From Generalization to Personalization:
Why Medical Device Sales & Marketing Teams Need to Care
Learn why personalization is so important and how to achieve it, even in a highly regulated environment.
July 13th, 2018 – Sponsored by TrialCard
Co-Pay Accumulator Programs: New Battle or Just Another Front in a Never-Ending War?
Look at what they are, how they came about, and what they’re doing through the interlocking viewpoints of healthcare policy, outcomes research, and Dr. Seuss.
June 27th, 2018 – Sponsored by Avant
Emerging Trends Shaping the Future of Medical Education
In this webcast, we will offer insights into evolving trends in immersive and immediate medical education, credible content that emphasizes science, and more.
April 25th, 2018 – Sponsored by TrialCard
Co-Pay Accumulators: Measuring the Impact on Patients and Pharmaceutical Manufacturers
We examine this issue in detail and attempt to quantify the impact on affected stakeholders.
April 18th, 2018 – Sponsored by Precision
Defend Your Value: Syncing Evidence and Access Strategies to Prepare for U.S. Value Assessments
Enhance the use of clinical, economic, and humanistic evidence to inform external value assessment activities as well as improve transparency and believability by reimbursement decision-makers to optimize market access.
March 20th, 2018 – Sponsored by TrialCard
Are Pharma Services Vendors Becoming Digital Health Agencies?
Are we not at a point in which pharma services vendors are becoming de facto digital health agencies?
March 6th, 2018 – Sponsored by Crossix
The Rules Have Changed: How Big Data is Redefining Precision Marketing for the Health Industry
Learn how to develop strategies to identify and leverage the most valuable data and analytics available.