Every day, 2.5 quintillion bytes of data are created; 1/3 of that data is healthcare-related. At the same time, 84% of patients ask HCPs about a drug they saw in an ad. This presents a challenge to pharma – how can outreach initiatives optimize engagement?

Examine how to identify true engagement across channels and the tactics to break through the “noise”

Syneos Health gathered perspectives from people working on the front lines of healthcare around the world to understand and prioritize the trends and new expectations that are most critical for life science leaders to act on now.

Join us as we go deep into the most critical levers of change and share new strategies and approaches for 2020 and beyond.

Join us for this pre-conference webcast to get a sneak peek into the cutting-edge educational content on integrating new technology with old as well as on collaborating and innovating healthcare across the board that our high-level Transformers will be discussing during the conference.

Uncover how pharma marketers can better navigate the complex TV ecosystem from how to target the right audiences and buy the right placements to measuring the impact of your campaign across linear TV, addressable TV, and OTT.

Celebrating its 16th year, the MM&M Awards are the gold standard in healthcare marketing and media, recognizing and rewarding work that’s both creative and effective in this highly regulated sector. Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.

Speakers: Marc Iskowitz & April Mitchell, US and Global Head, CNS Marketing, Otsuka America Pharmaceuticals

Explore the numerous approaches to medication adherence, their levels of success, and posit what a “killer” adherence app would look like.

Discover how to improve long-term persistence by as much as 48% over traditional support

Explore key information-seeking segments among caregivers and highlight their profiles and needs to facilitate effective engagement.

Unlock key principles to implementing a successful audience unification strategy.

Learn why personalization is so important and how to achieve it, even in a highly regulated environment.

Look at what they are, how they came about, and what they’re doing through the interlocking viewpoints of healthcare policy, outcomes research, and Dr. Seuss.

In this webcast, we will offer insights into evolving trends in immersive and immediate medical education, credible content that emphasizes science, and more.

We examine this issue in detail and attempt to quantify the impact on affected stakeholders.

Enhance the use of clinical, economic, and humanistic evidence to inform external value assessment activities as well as improve transparency and believability by reimbursement decision-makers to optimize market access.

Are we not at a point in which pharma services vendors are becoming de facto digital health agencies?

Learn how to develop strategies to identify and leverage the most valuable data and analytics available.