Webcasts

Upcoming Webcasts

Tuesday, March 26th, 2019 – 1pm
Sponsored by Crossix
The Changing TV Landscape
Uncover how pharma marketers can better navigate the complex TV ecosystem from how to target the right audiences and buy the right placements to measuring the impact of your campaign across linear TV, addressable TV, and OTT.

On Demand Webcasts

March 13th, 2019
MM&M Awards Uncovered
Celebrating its 16th year, the MM&M Awards are the gold standard in healthcare marketing and media, recognizing and rewarding work that’s both creative and effective in this highly regulated sector. Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.

Speakers: Marc Iskowitz & April Mitchell, US and Global Head, CNS Marketing, Otsuka America Pharmaceuticals

March 12th, 2019 – Sponsored by TrialCard
Constructing the Next Frankenstein Monster: What the Perfect Adherence Application Would Look Like
Explore the numerous approaches to medication adherence, their levels of success, and posit what a “killer” adherence app would look like.
February 28th, 2019 – Sponsored by Human Care Systems
What We Can Learn From Caregivers
Is your Patient Support Program as effective as it could be?
Discover how to improve long-term persistence by as much as 48% over traditional support
December 12th, 2018 – Sponsored by Syneos Health Communications
What We Can Learn From Caregivers
The Missing Link to Patient Centricity
Explore key information-seeking segments among caregivers and highlight their profiles and needs to facilitate effective engagement.
November 7th, 2018 – Sponsored by Crossix
Unifying Your Audience for Bigger Campaign Impact
Unlock key principles to implementing a successful audience unification strategy.
October 17th, 2018 – Sponsored by Seismic
From Generalization to Personalization:
Why Medical Device Sales & Marketing Teams Need to Care
Learn why personalization is so important and how to achieve it, even in a highly regulated environment.
July 13th, 2018 – Sponsored by TrialCard
Co-Pay Accumulator Programs: New Battle or Just Another Front in a Never-Ending War?
Look at what they are, how they came about, and what they’re doing through the interlocking viewpoints of healthcare policy, outcomes research, and Dr. Seuss.
June 27th, 2018 – Sponsored by Avant
Emerging Trends Shaping the Future of Medical Education
In this webcast, we will offer insights into evolving trends in immersive and immediate medical education, credible content that emphasizes science, and more.
April 25th, 2018 – Sponsored by TrialCard
Co-Pay Accumulators: Measuring the Impact on Patients and Pharmaceutical Manufacturers
We examine this issue in detail and attempt to quantify the impact on affected stakeholders.
April 18th, 2018 – Sponsored by Precision
Defend Your Value: Syncing Evidence and Access Strategies to Prepare for U.S. Value Assessments
Enhance the use of clinical, economic, and humanistic evidence to inform external value assessment activities as well as improve transparency and believability by reimbursement decision-makers to optimize market access.
March 20th, 2018 – Sponsored by TrialCard
Are Pharma Services Vendors Becoming Digital Health Agencies?
Are we not at a point in which pharma services vendors are becoming de facto digital health agencies?
March 6th, 2018 – Sponsored by Crossix
The Rules Have Changed: How Big Data is Redefining Precision Marketing for the Health Industry
Learn how to develop strategies to identify and leverage the most valuable data and analytics available.