Tuesday, March 26th, 2019 – 1pm
Sponsored by Crossix
The Changing TV Landscape
Uncover how pharma marketers can better navigate the complex TV ecosystem from how to target the right audiences and buy the right placements to measuring the impact of your campaign across linear TV, addressable TV, and OTT.
Celebrating its 16th year, the MM&M Awards are the gold standard in healthcare marketing and media, recognizing and rewarding work that’s both creative and effective in this highly regulated sector. Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.
Speakers: Marc Iskowitz & April Mitchell, US and Global Head, CNS Marketing, Otsuka America Pharmaceuticals
Defend Your Value: Syncing Evidence and Access Strategies to Prepare for U.S. Value Assessments
Enhance the use of clinical, economic, and humanistic evidence to inform external value assessment activities as well as improve transparency and believability by reimbursement decision-makers to optimize market access.