Pharma marketing has come a long way, however the art of managing a brand’s share of voice in this modern landscape of constrained resources and diminished in-person access to healthcare providers (HCPs) continues to be a work in progress. In response, a vast majority of marketing managers have moved from a traditional rep-centric model to non-personal promotion (NPP), with a major focus on digital advertising.

During this webinar, Becky Chidester, Dr. Destry Sulkes, Mark Truss and Nichole Davies of Wunderman Thompson Health will: unveil findings from the third annual Wunderman Thompson Health Inertia Study, discuss the steps healthcare brands can take to leverage behavioral economics and research insights to develop high-impact, personalized creative content, share how brands can use data and technology to create streams of dynamic content that expose the right messages to the right audiences at the right times to inspire action.

In this webinar, we will discuss how audience targeting is changing with today’s heightened focus on privacy. How can pharma brands serve messaging to highly qualified consumers, while preserving the privacy of patients? The panel will discuss current approaches in the marketplace and the impact of the 2020 NAI guidelines on targeted health campaigns.

Marketers need to think beyond the traditional agency of record (AOR) partnership to a model that enables teams to crowdsource creative resources, accelerating timelines and increasing the quality of work. Find out how to effectively harness the power of creative crowdsourcing.

Lesley Foster with Swiss Precision Diagnostics GmbH (SPD) provides insights on how she implemented a terminology management program that resulted in less rework and significantly improved quality of SPD’s localized deliverables.

Today, regulators are shifting from document to data-based processes, using structured content as the source format for documentation ⁠— and receiving much attention.
In this webcast, we will explore various aspects of author engagement in structured content authoring.

This webcast will provide a fresh perspective and new insights using data points from our experience and recent research.

Join us to learn the latest market trends in access management as well as innovative solutions.

In this webcast, we will discuss some of the challenges of video localization and share standard practices in the creation of video content strategies for global audiences.

In this webinar, we will review different approaches to fraud detection, the subject of diagnostic testing, and if it’s best controlled through humans or artificial intelligence.

Learn how to put your user first, work backwards, and make sure that a chatbot is the right solution to the problem you are trying to solve.

In this session, Deloitte will speak to the data-driven behavioral design principles for personalized mHealth applications. They will discuss an active clinical trial with University of Pennsylvania aimed at understanding motivational archetypes and incentive schemes – the largest and longest-running trial of its kind.