After two years with no Pharma Grand Prix, Cannes Lions judges awarded their top prize on Monday to Breath of Life, a chronic obstructive pulmonary disease awareness
initiative for GlaxoSmithKline by agency McCann Health in Shanghai.
Breath of Life also won a Gold Lion. The other Gold Lion winner was One Word, a campaign on behalf of The Learning Corp., promoting its Constant Therapy stroke-recovery app by Area 23, an FCB Health Network Company, New York.
Campaigns on behalf of Viiv Healthcare won two Silver Lions, as judges rewarded U=U=, an HIV-awareness effort by Havas Lynx in Manchester, U.K., and the HIV and AIDS medicines campaign As Much As I Can by Harley & Company in New York. Get Up Alarm Clock, a campaign for Eli Lilly & Co.’s Lartruvo by Area 23, also won a Silver Lion.
Bronze Lions went to One Word; Bubl Fashion for Osteoporosis Canada in partnership with Amgen Canada by Edelman Toronto; the Reverse maternal healthcare campaign for Merck for Mothers by Matter Unlimited in New York; vaccines initiative The UFOlogist for Hermes Pardini by Ogilvy Sao Paulo; and the campaign for Bayer’s Smartread by Langland in Windsor, U.K.