The Agency 100 is MM+M's annual ranking of the industry's top healthcare marketing firms, based on North American revenue. Information for the Agency 100 is compiled by MM+M from questionnaires submitted by the companies themselves.
The Closerlook Data Science team introduced several new software products and enhancements based on its proprietary analytics platform, Backstage Intelligence.
Target Clarity - analyzes HCPs by decile along their adoption path to predict a brand's addressable market by segment, informing budget and engagement strategies
emailBoost - leverages machine learning to identify characteristics of successful email subject lines
Backstage Relate - uses personality detection to shape the content that individual HCPs are more likely to find relevant
TRUElift - measures incremental prescriptions written by target HCPs through digital tactics