81qd
Independent
Address
One World Trade Center, 285 Fulton Street, 84th Floor
New York, New York 10007
Web Address
Year Founded
2007
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
Offices
North America
3
Locations
New York
Atlanta
Hoboken, NJ
Executives & Senior Management
Robert Gabruk
Managing Director
Susan Abedi
Executive Vice President
Daniel Leszkiewicz
Executive Vice President
Senior Management
Andrea Schatz-Anderer
Executive Vice President
Agency 100 Book Cover
Capabilities/Services Offered
Data/Analytics
New Services
Holistic Network Mapping
Market Sizing/Clinical Journey Analytics
Adoption Analytics
Adherence Analytics
Social / Digital Sentiment Analysis
Growth
2021 Growth from Existing Clients
60%
2021 Growth from New Clients
40%
Trends and Challenges
Talent acquisition/retention
Managing growth
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Creative Samples
