83bar
Independent
Address
11211 Taylor Draper Lane, Suite 115
Austin, Texas 78759
Web Address
Year Founded
2015
Full-time Employees
165
North American Revenue 2021
26,000,000
North American Revenue 2020
11,400,000
Full-time Employees 2021
165
Full-time Employees 2020
51
Number of clients 2021
23
Number of clients 2020
20
Offices
North America
1
Locations
Austin, TX
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Keeping up with pace of innovation
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Procurement-related issues
Further diversification of services
Regulatory concerns
Pandemic-related disruptions
Need for private equity/capital infusion
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
