Agency Habitat
Independent
Address
2733 Cullen Street
Fort Worth, Texas 76107
Web Address
Year Founded
1973
North American Revenue 2021
9,000,000
North American Revenue 2020
9,000,000
Full-time Employees 2021
52
Full-time Employees 2020
45
Number of clients 2021
30
Number of clients 2020
27
Offices
North America
1
Locations
Fort Worth, Texas
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Getting an audience, virtually or otherwise, with HCPs
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
