Agency 100 Book Cover
Trends and Challenges
Diversity and inclusionTalent acquisition/retentionManaging growthPandemic-related disruptions
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesRegulatory changesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemicOngoing fallout from societal unrest
What’s on the mind of population-health decision makers
Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day.
Triple Threat Communications: Working with the Unagency
How a different kind of ad agency is putting clients first.
Point of connection: How social is changing the game in healthcare marketing
Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms.
HLTH 2022 focuses on consumer expectations, digital health capabilities
The conference also highlighted the growing importance of behavioral health and underscored trends accelerated by the COVID-19 pandemic.