Area 23
Network-owned
Address
622 Third Avenue
New York, New York 10017
Web Address
Year Founded
2007
Parent Company
IPG Health
Web Address
Full-time Employees
766
Number of Clients
54
Full-time Employees 2021
766
Full-time Employees 2020
625
Number of clients 2021
54
Number of clients 2020
46
Offices
North America
1
Locations
New York
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Payer-related challenges
Pricing-related issues
Getting an audience, virtually or otherwise, with HCPs
Procurement-related issues
Shrinking pharma budgets
Competition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from societal unrest
